Insights Analyst (12 Month FTC)

Manchester United Plc; Manchester; Hybride; GBP 55 000 - 85 000; Plein temps

Avantages offerts par ce poste

Annual Incentive Scheme

25 days annual leave (plus bank hols)

Electric Vehicle scheme via Octopus

Health Cash Plan

Wellness Support

Exclusive Discounts

Gym Facilities

Enhanced family Leave Benefits

Enhanced Career Development

Supportive Work Environment

Résumé du poste

Manchester United is seeking a talented Insights Analyst for a 12-month FTC to lead GA4 measurement and analytics across Commercial, Marketing, CRM and Fan Engagement teams. You will implement GA4 tracking, oversee GTM governance and build executive-ready dashboards that translate complex data into clear business recommendations.

You will collaborate with cross-functional teams in Manchester and London, manage multiple projects under tight timelines, and communicate insights to senior

Qualifications

• Experience in digital analytics, web analytics or related field.
• Strong GA4 implementation, event tracking and reporting expertise.
• Experience using GTM to develop tagging frameworks.
• Strong understanding of digital measurement, attribution and conversion tracking best practices.
• Experience designing dashboards and data visualizations with Power BI or similar tools.
• Strong SQL skills with querying structured datasets (Databricks desirable).
• Ability to translate business requirements into reporting and insights.
• Excellent data storytelling and communication to non-technical audiences.
• Advanced PowerPoint and presentation skills; ability to create executive-ready materials.
• Strong stakeholder management and influencing skills.

Responsabilités

• Act as Club-wide SME for GA4, establishing governance across teams.
• Lead development and optimisation of GA4 measurement framework for consistency and scalability.
• Design and maintain GA4 tracking architecture and audience definitions.
• Lead tagging strategy and governance through GTM.
• Conduct tagging audits to ensure data accuracy.
• Collaborate with product, marketing and engineering to define tracking requirements.
• Develop dashboards and reporting solutions for actionable insights.
• Analyze website/app/campaign performance to identify growth opportunities.
• Deliver executive dashboards and performance narratives for data-driven decisions.
• Translate datasets into compelling stories for technical and non-technical audiences.
• Build relationships with stakeholders to identify opportunities where data informs decisions.
• Support marketing measurement, attribution and conversion optimization initiatives.
• Operate in fast-paced environment managing multiple projects.

Connaissances

Digital analytics

GA4 (Google Analytics 4)

GTM (Google Tag Manager)

Power BI

SQL

Data storytelling

Dashboards & reporting

Attribution & conversion tracking

Cross-functional collaboration

Stakeholder management

Project management

Outils

GA4

GTM

Power BI

SQL Databases

Description du poste

Insights Analyst (12 Month FTC)

Application Deadline: 3 November 2026

Department: Commercial

Employment Type: Permanent

Location: Manchester & London

Description

At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high-performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals.

We work together at our iconic Manchester United offices, enabling connection and innovation as we look ahead to what we can achieve as a global football club. We are excited to bring in passionate people who share our vision and drive for success.

We are seeking a talented and driven Digital Insights Analyst (12 Month maternity cover) to join the Commercial Development team. Reporting to the Commercial Insights Manager, this role will serve as the Club's lead subject matter expert for Google Analytics 4 (GA4), driving best practice in digital measurement while delivering actionable insights that support commercial growth, fan engagement and business performance.

The successful candidate will combine strong technical expertise in analytics implementation, measurement and reporting with exceptional communication and storytelling skills, translating complex datasets into compelling narratives and recommendations for stakeholders across Commercial, Marketing, CRM, Digital Product and Fan Engagement teams.

The role operates within a fast-paced, dynamic and highly visible environment where priorities can shift rapidly and stakeholders expect high-quality insight delivered within demanding timelines.

This is an exciting opportunity for an ambitious analyst who thrives under pressure, enjoys managing multiple concurrent projects and is comfortable engaging with senior stakeholders in a commercially driven environment.

Key Responsibilities

• Act as the Club-wide subject matter expert for Google Analytics 4 (GA4), establishing best practice, standards and governance across Commercial, Marketing, CRM, Digital Product and Fan Engagement teams.
• Lead the ongoing development and optimisation of the Club's GA4 measurement framework, ensuring consistency, accuracy and scalability across all digital properties.
• Design, implement and maintain GA4 tracking architecture, including events, parameters, custom dimensions and audience definitions.
• Lead tagging strategy and governance through Google Tag Manager (GTM).
• Conduct tagging audits and quality assurance checks to ensure data accuracy and integrity.
• Partner with Digital Product, Marketing and Engineering teams to define tracking requirements for new features and campaigns.
• Develop dashboards and reporting solutions that enable stakeholders to take action and improve business performance.
• Analyse website, app and campaign performance to identify opportunities to increase engagement, conversion, retention and commercial value.
• Deliver impactful insight products, executive dashboards and performance narratives that empower senior stakeholders to make data-driven decisions.
• Translate complex datasets into compelling stories and actionable recommendations for both technical and non-technical audiences.
• Build trusted relationships with stakeholders across the business, proactively identifying opportunities where data and insights can support strategic decision-making.
• Support marketing measurement, attribution analysis and conversion optimisation initiatives.
• Operate effectively within a fast-paced, high-profile environment while managing multiple concurrent projects and stakeholder requests.

Skills, Knowledge and Expertise

• Experience in digital analytics, web analytics, customer insights or a related field.
• Strong expertise in Google Analytics 4 (GA4), including implementation, event tracking, reporting and administration.
• Experience using Google Tag Manager (GTM) to develop and maintain tagging frameworks.
• Strong understanding of digital measurement, attribution, conversion tracking and web analytics best practice.
• Experience designing and delivering dashboards, reports and data visualisations using Power BI or similar tools.
• Strong SQL skills, with experience querying and analysing structured datasets (Databricks experience desirable).
• Ability to analyse digital customer journeys, conversion funnels, campaign performance and user behaviour.
• Experience translating business requirements into meaningful reporting and insight solutions.
• Excellent data storytelling skills, with the ability to communicate complex insights clearly to non-technical audiences.
• Advanced PowerPoint and presentation skills, with experience producing executive-ready materials.
• Strong stakeholder management and influencing skills, with the ability to build credibility across a wide range of audiences.
• Commercially minded, with the ability to connect analytical findings to business outcomes and identify opportunities for growth and engagement.
• Highly organised, with the ability to manage multiple projects, priorities and deadlines in a fast-paced environment.
• Experience working collaboratively with cross-functional teams to deliver business impact.

What we offer

At Manchester United, we recognise that our people are at the heart of our success. That’s why we offer a range of rewards designed to support your professional and personal well-being:

• Annual Incentive Scheme to reward your dedication and hard work
• 25 days annual leave (plus bank holidays) and an opportunity to purchase additional holiday days
• Electric Vehicle scheme via Octopus and cycle to work scheme
• Health Cash Plan: Supporting you with your everyday healthcare needs
• Wellness Support with access to mental health resources, digital health checks, and & nutritionists through Aviva Digicare+ Workplace
• Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners
• Gym Facilities in our onsite locations and opportunities for regular social events and team-building activities
• Enhanced family Leave Benefits and policies
• Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs
• A Supportive Work Environment that values diversity, equity and inclusion, and individual growth