Analytics, Tag Management, Data and Reporting Specialist

AccuraCast; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Private medical insurance

Private pension

28 days annual leave

Cycle scheme

Job summary

A leading digital marketing agency is looking for an Analytics, Tag Management, Data and Reporting Specialist to enhance marketing data strategies for clients. You will implement GA4 migrations and advanced GTM solutions while designing actionable dashboards. The ideal candidate has over 3 years in analytics and data operations with a degree. This full-time role offers benefits like medical insurance, pension, and generous leave. The work is hybrid, with both remote and on-site components.

Qualifications

• Minimum 3 years of experience in Analytics / GTM / data operations.
• Experience with GA4 and server-side reporting highly desirable.
• Functional understanding of data and data infrastructure required.

Responsibilities

• Shape marketing data strategies and help clients migrate to GA4.
• Implement advanced GTM solutions including data layer setup.
• Design and maintain dashboards for tracking KPIs.

Skills

Analytics expertise

Data operations

GTM (Google Tag Manager)

Reporting skills

Dashboard design

Education

Bachelor’s Degree

Tools

Google Data Studio

Adobe Experience Cloud

Tableau

Power BI

Job description

Analytics, Tag Management, Data and Reporting Specialist

Have hands-on expertise in marketing performance reporting and data operations

Be able to identify patterns and anomalies in datasets easily

Have a very good grasp of collecting, processing and analysing large scale media data.

Understand data infrastructure and data operations.

Job Responsibilities:

You will provide deep expertise in shaping marketing data strategies. You will help clients migrate from Universal Analytics to GA4, implement advanced GTM (Google Tag Manager) solutions including data layer setup, configure data structures and pipelines for our clients, as well as customise their platforms with client data or technology. This will include:

Consult on marketing analytics solutions

Deployment and maintenance

Marketing data flow planning

Training clients to optimise use of Analytics data

Development of new data-driven marketing capabilities will be an integral part of your responsibilities. You will also help define and design highly accessible and actionable media and sales information and insights (reports) for executives of all levels to track Key Performance Indicators (KPIs) and gather insights on their marketing performance. This will include:

Dashboard design, build and maintenance

Working with systems such as Google Data Studio, Adobe Experience Cloud, Tableau & Power BI

You will use knowledge of analytics solutions, tools and data platforms to scope, deliver and optimize client solutions to the highest standards.

Minimum 3 years of experience in Analytics / GTM / data operations, reporting, dashboarding, or a related business intelligence practice.

Experience with GA4, server-side reporting, and GTM server setup is highly desirable.

Experience of working in a marketing agency is highly desirable

Experience in campaign performance reporting or programmatic performance reporting is highly desirable.

Strong functional understanding of data and data infrastructure.

Candidates must have at least a Bachelor’s Degree.

We offer:

Job title: Analytics, Tag Management, Data and Reporting Specialist

Locality: Hybrid (WFH + Client site)

Region: Central London

Country: United Kingdom

Job type: Full time

Hours: 40 hours per week

Benefits: Private medical insurance, private pension, 28 days annual leave, cycle scheme