Flagship Store Leader — Customer Experience

SKIMS; City of Westminster; On-site; GBP 42,000 - 54,000; Full time

Job summary

SKIMS is seeking an Assistant Store Leader at Regent Street, London, to deliver elevated customer experience while driving store performance. You will partner with the Store Leader to translate brand standards into in-store execution, coaching teams, and ensuring operational excellence.

The role requires 2–4 years in retail leadership, a passion for service, and the ability to lead by example across peak periods.

Qualifications

• 2–4 years of retail leadership experience.
• Proven ability to drive sales through service standards in luxury or premium environments.
• Strong leadership, coaching, and communication skills.
• Available evenings, weekends, holidays, and overtime.

Responsibilities

• Lead with a customer-obsessed mindset and deliver elevated service.
• Coach the team on SKIMS service standards in real time.
• Ensure staffing and smooth operation on the shop floor during peak times.
• Resolve customer concerns with empathy and professionalism.
• Develop product knowledge and speak to fit, function, and fabric.
• Support store KPIs including conversion and customer satisfaction.
• Collaborate with Visual Merchandising and Operations to align journeys.
• Lead onboarding and training on service standards.
• Use customer feedback to improve the experience.
• Maintain presence on the sales floor with energy and pace.
• Support product launches and marketing activations.
• Foster an inclusive and welcoming store environment.

Skills

Retail leadership

Customer experience

Luxury retail

Team coaching

Communication

Problem solving

Store operations

Inclusion

Adaptability

Job description

SKIMS is seeking an Assistant Store Leader at Regent Street, London, to deliver elevated customer experience while driving store performance. You will partner with the Store Leader to translate brand standards into in-store execution, coaching teams, and ensuring operational excellence.

The role requires 2–4 years in retail leadership, a passion for service, and the ability to lead by example across peak periods.