Fashion Account Marketing Lead - Reebok

The Retail Partnership Ltd; City Of London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading retail marketing firm in London is seeking an Account Marketing Lead to drive strategic marketing initiatives and manage relationships with key European accounts. The ideal candidate has at least 5 years of experience in trade marketing and a strong background in the sports or lifestyle sectors. This role offers competitive salary and the opportunity to lead innovative campaigns.

Qualifications

• Minimum of 5+ years in trade/account marketing or managing retail brands.
• Experience in the sports, fashion, or lifestyle sectors is highly desirable.
• Previous background in account marketing management is a plus.

Responsibilities

• Lead the marketing strategy and seasonal initiatives with European key account partners.
• Develop and implement marketing strategies tailored to key accounts.
• Create seasonal plans and ensure comprehensive execution across all marketing funnels.
• Lead cross-functional teams and deliver cohesive marketing initiatives.
• Monitor and analyse marketing activities to enhance performance.
• Oversee the annual marketing budget ensuring clarity and control.

Skills

Strategic Marketing Leadership

Performance Analysis

Budget Management

Cross-Functional Coordination

Campaign Development

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Job description

Posted 21 November 2025 Salary Up to £0.00 per annum + Competitive Salary Location London Job type Full Time Discipline Marketing ,Marketing, PR & E-commerce Reference 5501_1763717831 Job Function Permanent

Reebok Europe are looking for an Account Marketing Lead, you will be directly reporting to the Head of Marketing and will be the key point of contact for a specific area/territory, managing relationships with strategic business partners and key accounts across the sport and lifestyle offence. We are looking for growth driven candidates, with passion for the brand, community and product first mind-set.

Main Responsibilities Will Include:

• Be responsible for leading the marketing strategy and seasonal initiatives with European key account partners.
• Strategic Marketing Leadership: Develop and implement marketing strategies tailored to key European accounts, aligning with overall brand objectives and seasonal initiatives.
• Campaign Development & Execution: Create seasonal plans and campaign concepts, ensuring comprehensive execution across the full marketing funnel, including digital, social, retail, and experiential activations.
• Cross-Functional Coordination: Lead cross-functional teams and external agencies to deliver cohesive seasonal marketing initiatives, including content creation, media planning, social engagement, influencer partnerships, staff training, events, and activations.
• Collaboration & Briefing: Work closely with PR, social media, and creative teams to brief them on upcoming campaigns and content requirements, ensuring seamless integration and messaging consistency.
• Performance Analysis & Optimisation: Monitor and analyse marketing activities, generating insights to enhance performance, optimise ROI, and drive continuous improvement.
• Budget Management: Oversee the annual marketing budget, ensuring efficient allocation of while maintaining clarity, control, and financial accountability.

Person Specifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5- years in trade/account marketing or managing retail brands.
• Experience in the sports, fashion, or lifestyle sectors and the DACH market is highly desirable.
• Previous background in account marketing management and/or management of online marketing brands is a plus (Zalando, About You, etc).

Up to £0.00 per annum + Competitive Salary