Events Marketing Lead: Build Global Pipeline

Industrial Engineering Supplies Ltd; Glasgow; On-site; GBP 40,000 - 60,000; Full time

Job summary

IES is building a measurable acquisition marketing engine and seeks an Events Marketing Manager to own our events programme end to end, including expos, conferences and owned events. You'll plan the calendar, manage logistics, venues and suppliers, capture leads, and coordinate with sales and RevOps to drive pipeline.

This hands-on role offers ownership from day one, with support from a skilled marketing team, opportunities to grow as our events programme expands in a fast-moving environment.

Qualifications

• Demonstrable experience running owned events, not only expos and trade shows.
• Data-literate with a track record of setting objectives, capturing leads, and measuring and reporting on event ROI and pipeline contribution.
• Solid experience in B2B field or events marketing, ideally in a multi-stakeholder environment.
• Strong project and stakeholder management.
• Excellent organisation and attention to detail, with a commercial mindset to prioritise events that drive pipeline.
• A collaborative, self-starting approach.

Responsibilities

• Own the end-to-end events calendar (expos, conferences and owned events) from planning through delivery to follow-up and reporting.
• Set clear objectives and success metrics for every event before it runs, and report on outcomes afterwards.
• Build and run owned events that deepen relationships with target accounts and generate quality pipeline.
• Own lead capture and handover for every event, working with RevOps to ensure leads are tracked, tagged and passed to sales within the agreed SLA.
• Report on event performance and ROI (leads, meetings, pipeline contribution and cost per outcome) feeding results into the wider marketing dashboard.
• Manage event logistics end to end: venues, suppliers, stands, budgets, collateral, and on-the-day delivery.
• Collaborate across the team; with digital for event promotion, with brand for event assets and messaging, and with sales and the Lead Generation Executive on target-account invitations and follow-ups.
• Manage event budgets, track spend against outcomes, and continually improve the mix based on what delivers.

Skills

Event planning

Lead capture

ROI measurement

Stakeholder management

Collaboration

Organisational skills

Tools

CRM systems

Marketing automation

Job description

IES is building a measurable acquisition marketing engine and seeks an Events Marketing Manager to own our events programme end to end, including expos, conferences and owned events. You'll plan the calendar, manage logistics, venues and suppliers, capture leads, and coordinate with sales and RevOps to drive pipeline.

This hands-on role offers ownership from day one, with support from a skilled marketing team, opportunities to grow as our events programme expands in a fast-moving environment.