Events Marketing Manager

Confidential; Greater London; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Bonus

Job summary

Confidential in London is seeking an experienced Marketing Manager - Events to own and drive international marketing for a flagship Healthcare event. You will craft and execute cross-channel campaigns, balancing online and offline tactics to generate demand, leads, and registrations.

The role collaborates with the Marketing Director, Managing Director and Delegates Sales, with potential to manage junior team members. Base salary £40,000-£45,000 plus bonus and scope for impact.

Qualifications

• 2+ years marketing experience, preferably in conferences / exhibitions.
• Commercial mindset with focus on driving leads and ROI.
• Experience with digital marketing channels (SEO, SEM, social media).

Responsibilities

• Formulate and execute targeted attendee marketing strategies to drive scale on premium and free visitor registrations and to drive attendance to the show.
• Establish close working relationships with exhibitor clients to create extended campaigns and outreach.
• Social media management and content distribution across channels.
• Utilise a full range of online marketing tactics, including SEO and PPC.
• Prepare promotional copy and collateral for internal and client use.
• Hit targets for direct revenue generation, registrations and lead generation while managing the event marketing budget.

Skills

Lead generation

Digital marketing

SEO/SEM

Content creation

Communication skills

ROI focus

Job description

Marketing Manager - Events

£40,000 - £45,000 Base + Bonus

London

Leading international events business seeks highly accomplished Events Marketing Manager to join their high growth business working across a flagship Healthcare event.

As Events Marketing Manager, you will have complete bottom-line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics.

Focused on demand generation and driving leads along the sales funnel you will be working in collaboration with the Marketing Director, Managing Director and Delegates Sales to ensure that you are focusing on areas of attendee marketing across the industry. There is also scope to manage junior members of the team.

Key Responsibilities

• Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor reg's and to drive attendance to the show
• Establish close working relationships with their exhibitor clients to create extended campaigns and outreach.
• Social Media
• Utilising a full range of online marketing tactics, including social media, SEO and PPC
• Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy and understanding how to navigate the commercial landscape.
• Preparing all promotional copy and collateral for internal and client use
• Hitting agreed targets for direct revenue generation, registration numbers and lead generation whilst closely managing the event marketing budget.

Profile of Experience

• 2+ years marketing experience preferred, ideally gained within conferences / exhibitions
• Commercial mindset -Experience in driving leads and footfall with a focus on conversion and ROI Experience with digital marketing (SEO & SEM, social media etc.)
• Excellent written & oral communication skills Is a creative problem solver, detail focused and analytically inclined.
• Ability to work independently under tight deadlines
• Self-driven, results-oriented, with a positive outlook