EMEA Events Marketing Lead: Live Experiences & Webinars

Customer.io; Greater London; On-site; GBP 70,000 - 83,000; Full time

Benefits offered by this job

Medical/dental/vision

Parental leave

Remote work stipend

Professional development budget

Job summary

Customer.io is seeking an Events Marketing Manager to own our EMEA in-person events and webinars, collaborating with Demand Gen, Content, Design, and Sales. Based in the UK or Ireland, you’ll travel 15%+ and shape our regional presence.

You’ll run planning, execution, and optimization, align campaigns with global programs, and build repeatable event playbooks to grow pipeline across Europe.

Qualifications

• Based in the UK or Ireland (London or Dublin ideal).
• 4+ years in event marketing within B2B SaaS.
• Experience running in-person events across formats across multiple EMEA markets.
• Experience running webinars monthly and a busy in-person calendar.
• Strong project management skills across timelines, tasks, and time zones.
• Experience collaborating with Sales and supporting event-driven follow-up.
• Familiar with marketing automation tools and Salesforce.
• Willing to travel 15%+.

Responsibilities

• Own and manage the EMEA in-person events calendar - field events, hosted experiences, sponsored conferences, and activations across the region.
• Partner with the Events Team and Demand Gen to define goals, audiences, formats, and success metrics specific to EMEA markets.
• Evaluate EMEA sponsorships, speaking slots, and event formats against goals.
• Work closely with cross-functional partners to ensure every event feels cohesive with global campaigns while staying relevant to EMEA audiences.
• Manage day-to-day logistics: vendor coordination, timelines, run-of-show, speaker prep, and on-the-ground support for EMEA events.
• Partner with Content, Brand, Product Marketing, and Sales to develop compelling event assets and presentations.
• Oversee registration flows, pre-event communication, and attendee follow-up.
• Step in wherever needed to keep events running smoothly, calmly, and on-brand.
• Run our monthly EMEA webinar end to end - topic and speaker selection, registration, promotion, and follow-up.
• Build and optimize registration pages, forms, and workflows for EMEA campaigns.

Skills

Event marketing

B2B SaaS

Project management

Cross-team collaboration

Marketing automation

Sales alignment

Travel willingness

Lead follow-up

Tools

Salesforce

Marketo

Livestorm

Zoom

Sequel

Job description

Customer.io is seeking an Events Marketing Manager to own our EMEA in-person events and webinars, collaborating with Demand Gen, Content, Design, and Sales. Based in the UK or Ireland, you’ll travel 15%+ and shape our regional presence.

You’ll run planning, execution, and optimization, align campaigns with global programs, and build repeatable event playbooks to grow pipeline across Europe.