Event Marketing Manager

Industrial Engineering Supplies Ltd; Glasgow; Presencial; GBP 40 000 - 60 000; Tempo integral

Resumo da oferta

IES is building a measurable acquisition marketing engine and seeks an Events Marketing Manager to own our events programme end to end, including expos, conferences and owned events. You'll plan the calendar, manage logistics, venues and suppliers, capture leads, and coordinate with sales and RevOps to drive pipeline.

This hands-on role offers ownership from day one, with support from a skilled marketing team, opportunities to grow as our events programme expands in a fast-moving environment.

Qualificações

• Demonstrable experience running owned events, not only expos and trade shows.
• Data-literate with a track record of setting objectives, capturing leads, and measuring and reporting on event ROI and pipeline contribution.
• Solid experience in B2B field or events marketing, ideally in a multi-stakeholder environment.
• Strong project and stakeholder management.
• Excellent organisation and attention to detail, with a commercial mindset to prioritise events that drive pipeline.
• A collaborative, self-starting approach.

Responsabilidades

• Own the end-to-end events calendar (expos, conferences and owned events) from planning through delivery to follow-up and reporting.
• Set clear objectives and success metrics for every event before it runs, and report on outcomes afterwards.
• Build and run owned events that deepen relationships with target accounts and generate quality pipeline.
• Own lead capture and handover for every event, working with RevOps to ensure leads are tracked, tagged and passed to sales within the agreed SLA.
• Report on event performance and ROI (leads, meetings, pipeline contribution and cost per outcome) feeding results into the wider marketing dashboard.
• Manage event logistics end to end: venues, suppliers, stands, budgets, collateral, and on-the-day delivery.
• Collaborate across the team; with digital for event promotion, with brand for event assets and messaging, and with sales and the Lead Generation Executive on target-account invitations and follow-ups.
• Manage event budgets, track spend against outcomes, and continually improve the mix based on what delivers.

Conhecimentos

Event planning

Lead capture

ROI measurement

Stakeholder management

Collaboration

Organisational skills

Ferramentas

CRM systems

Marketing automation

Descrição da oferta de emprego

At IES, we value People, Purpose and Innovation. We offer a flexible and supportive working environment and the opportunity to work with a team of friendly, interesting and diverse people from across the globe who are passionate about what we do.

For 30+ years, we have built a solid reputation as the leading global innovator in integrated performance-based analysis and are now home to the most advanced building-physics analytics team in the world. Our software solutions and expert consultancy services empower designers, engineers, building owners and operators to deliver more efficient, comfortable and sustainable buildings through design, retrofit and operation. Our Research & Innovation team ensures our technology remains best-in-class and at the forefront of innovation.

About the role

We're building a measurable acquisition marketing engine at IES, and events are a core demand channel within it. We're looking for an Events Marketing Manager to own our events programme end to end: both the industry expos and conferences we attend and a growing programme of owned events.

Every event you run will have clear objectives, a lead-capture plan, structured follow-up, and reporting on its contribution to pipeline. You'll be the person who turns our events into a measurable source of qualified opportunities.

This is a hands-on role with real ownership from day one. Day to day, you’ll plan and coordinate the events calendar, manage logistics, venues and suppliers, prepare everything needed to capture leads, and work closely with our sales team and RevOps to make sure those leads are followed up and tracked through to pipeline. You’ll also report on how each event performed, so we always know what’s working and where to invest next.

You’ll bring some solid experience planning and coordinating events, and you’re ready to take on more ownership. What matters most is that you’re organised, commercially minded, and see events as a way to generate business, not just logistics. You’ll have the support of an experienced marketing team around you, and the room to grow as our events programme expands, in a fast-moving team doing genuinely meaningful work.

What you'll do

• Own the end-to-end events calendar (expos, conferences and owned events) from planning through delivery to follow-up and reporting.
• Set clear objectives and success metrics for every event before it runs, and report on outcomes afterwards.
• Build and run owned events that deepen relationships with target accounts and generate quality pipeline.
• Own lead capture and handover for every event, working with RevOps to ensure leads are tracked, tagged and passed to sales within the agreed SLA.
• Report on event performance and ROI (leads, meetings, pipeline contribution and cost per outcome) feeding results into the wider marketing dashboard.
• Manage event logistics end to end: venues, suppliers, stands, budgets, collateral, and on-the-day delivery.
• Collaborate across the team; with digital for event promotion, with brand for event assets and messaging, and with sales and the Lead Generation Executive on target-account invitations and follow-ups.
• Manage event budgets, track spend against outcomes, and continually improve the mix based on what delivers.

What you'll bring

• Demonstrable experience running owned events not only expos and trade shows.
• Data-literate and outcome-focused: a track record of setting objectives, capturing leads, and measuring and reporting on event ROI and pipeline contribution.
• Solid experience in B2B field or events marketing, ideally in a considered, multi-stakeholder environment.
• Strong project and stakeholder management.
• Excellent organisation and attention to detail, with the commercial mindset to prioritise events that drive pipeline.
• A collaborative, self-starting approach.

Why Join Us

• Join a global climate-tech leader making a real sustainability impact.
• Be part of an ambitious, fast-moving marketing team.
• Shape and grow a strategic events programme with measurable business impact.

Our Commitment to Inclusion

IES is committed to an inclusive workplace and welcomes applications from all backgrounds, even if you don’t meet every requirement listed. We can provide reasonable adjustments throughout the recruitment process, for example, sharing interview questions in advance, allowing breaks between stages, or offering extra time where needed.

If you require support at any point, please contact the IES HR team at [e-mail] or [phone].

Candidate information is handled in line with GDPR; please see our Recruitment Privacy Statement.