Growth-Oriented Event Marketing Lead

Relx Plc; Greater London; Hybrid; GBP 45,000 - 80,000; Full time

Job summary

ICIS is seeking an Event Marketing Manager in London to lead marketing for a portfolio of events. You will develop and deliver integrated campaigns that drive audience engagement, delegate acquisition and sponsorship opportunities while improving commercial performance.

You will partner with Sales, Content and Product teams to tailor messages, optimise channels and track results, ensuring campaigns align with revenue targets and customer needs in a fast-paced environment.

Qualifications

• Proven B2B marketing experience in events, conferences or media.
• Experience planning and delivering integrated campaigns for revenue goals.
• Strong project management with multiple deadlines and stakeholders.
• Understanding audience segmentation and data-led acquisition.
• Copywriting and editing for customer-focused messaging.
• Ability to use campaign performance and insights to optimise activity.
• Excellent communication across Sales, Content, Product and Operations.

Responsibilities

• Develop commercially focused marketing strategies for a portfolio of events.
• Own integrated campaigns from planning through to execution and reporting.
• Define audiences, objectives, channels and success metrics for each event.
• Translate insights into clear, targeted messaging for campaigns.
• Deliver high-quality activity across email, web, social, content and partnerships.
• Partner with Sales to support delegate acquisition and sponsorship leads.
• Collaborate with Content, Product, Analytics and Ops to strengthen propositions.
• Monitor performance and outcomes to optimise future event strategies.

Skills

B2B marketing experience

Integrated campaigns

Project management

Audience segmentation

Copywriting

Campaign analysis

Stakeholder management

Job description

ICIS is seeking an Event Marketing Manager in London to lead marketing for a portfolio of events. You will develop and deliver integrated campaigns that drive audience engagement, delegate acquisition and sponsorship opportunities while improving commercial performance.

You will partner with Sales, Content and Product teams to tailor messages, optimise channels and track results, ensuring campaigns align with revenue targets and customer needs in a fast-paced environment.