Events Marketing Campaign Manager

Warners Group Publications; Bourne; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A family-run events management company is seeking an experienced Events Marketing Campaign Manager to lead omni-channel marketing campaigns. This role emphasizes digital strategy and requires participation in event management. Candidates should have 3-5 years of marketing experience, strong writing skills, and be proficient in Meta and Google Ads. The position offers 26 days holiday, a pension scheme, and other benefits.

Benefits

26 days holiday plus bank holidays

Company pension scheme

Life assurance scheme

Staff social events

Qualifications

• At least 3-5 years of marketing experience, ideally at a senior executive or manager level.
• Experience with large, segmented email databases.
• Ability to engage in live marketing content creation during events.

Responsibilities

• Deliver omni-channel marketing campaigns for customer acquisition and retention.
• Manage Meta ads, Google Ad campaigns, and other digital formats.
• Oversee our segmented email marketing strategy and innovate email campaigns.

Skills

Proficiency in Meta and Google Ads

Strong writing skills for print and digital media

Ability to adapt in a fast-paced environment

Tools

Google Analytics

Job description

Overview

Join us:

If you are ambitious, creative, and ready for a challenging yet rewarding role, we invite you to apply to be our Events Marketing Campaign Manager. Be part of a team that delivers exceptional experiences and contributes to the success of our renowned events.

Job title: Events Marketing Campaign Manager – Warners Shows - part of the Out&AboutLive family

About us

Warners Shows, a vital component of the Out&AboutLive family, is the events arm of Warners Group Publications. We are a family-run business dedicated to informing, entertaining, and inspiring our communities through high-quality products, content, events, and experiences. We specialise in leading B2C and B2B events across the UK, with a large focus on motorhome, campervan, and caravan shows and festivals.

The role

We are seeking an experienced and motivated individual with at least 3-5 years of marketing experience, ideally at a senior executive or manager level. This is a great opportunity for someone ready to step into a challenging yet rewarding role, owning and managing specific projects, contributing to strategy, and pioneering new marketing methods for our market-leading events.

Reporting to the Head of Marketing, you will deliver targeted campaigns that drive both customer acquisition and retention. The role has a strong focus on digital strategy while also incorporating traditional marketing, and requires both office-based work and active participation in ‘on the ground’ event management.

Responsibilities

• Deliver omni-channel marketing campaigns for customer acquisition and retention.
• Plan and execute digital campaigns, staying ahead of trends.
• Manage Meta ads, Google Ad campaigns, and other digital formats.
• Oversee our segmented email marketing strategy and innovate email campaigns.
• Develop and manage social media strategy, ensuring brand consistency.
• Collaborate with internal teams for maximum campaign exposure.
• Create content including videography, photography, and writing.
• Engage in live marketing content creation during events.
• Network within the outdoor leisure community for brand reach and collaboration.
• Book speakers for our Advice Centres.
• Analyse and report on marketing campaign performance.
• Provide hands-on support at events, covering various operational aspects.

Essential skills

• Proficiency in Meta and Google Ads, and Google Analytics.
• Experience with large, segmented email databases.
• Strong writing skills for print and digital media.
• Ability to adapt in a fast-paced environment and respond to market changes.

Desirable skills

• Problem-solving skills, especially during live events.
• Ambition, creativity, and target-driven mindset.
• Strong planning and organisational skills.
• Excellent communication and relationship-building abilities.

Desirable experience

• Previous event management experience.
• Skills in videography and photography.
• Experience with influencer collaborations.
• Proficiency in prospecting partners, sponsors, and guest speakers.

Location and hours

Bourne (hybrid Working), 35 hours per week (9am – 4.30pm). This role requires off-site work during events with occasional overnight stays.

Benefits

• 26 days holiday plus bank holidays.
• Company pension scheme.
• Life assurance scheme (twice your salary).
• Staff social events.