EU Digital Marketing Manager - Growth & ROAS Leader (Retail)

Anthropologie; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Work-life balance

Wellbeing

Employee Discount

Community

Travel

Development

Job summary

Anthropologie, a dynamic global retailer, seeks a Digital Marketing Manager to drive growth across Paid Search, Paid Social, Display, Affiliates and SEO in UK and Europe. You will optimise ROAS, manage budgets and partnerships, and coordinate with ecommerce, trading and buying teams to align ads with trends and business priorities.

The role offers opportunity to lead a small team, collaborate with external agencies, and shape the EU digital marketing strategy in a fast-paced retail environment.

Qualifications

• Experience as a Digital Marketing Manager, ideally in retail.
• Strong knowledge of paid channels and their impact.
• Confidence across online marketing with multiple activities managed.
• Excellent communicator and influencer of best practice for ROAS.
• Ability to analyze campaigns and present data-driven strategies.
• Strong leadership and team management experience.
• Ability to multi-task and delegate.
• Build relationships with internal and external stakeholders.

Responsibilities

• Support development, management and execution of EU digital marketing strategy.
• Oversee external digital marketing agencies; ensure channel strategy and performance.
• Forecast channel traffic, demand, spend and efficiency.
• Provide regular reporting on growth across channels and priorities.
• Deliver investment targets across paid channels aligned with forecasts.
• Identify opportunities to grow and optimise all marketing channels.
• Lead and develop the Digital Marketing Executive.

Skills

Paid channels

Digital marketing

Leadership

Analytics

Communication

ROAS

Team management

Tools

Google Analytics

Google Ads

Facebook Ads

SEO tools

Job description

Anthropologie, a dynamic global retailer, seeks a Digital Marketing Manager to drive growth across Paid Search, Paid Social, Display, Affiliates and SEO in UK and Europe. You will optimise ROAS, manage budgets and partnerships, and coordinate with ecommerce, trading and buying teams to align ads with trends and business priorities.

The role offers opportunity to lead a small team, collaborate with external agencies, and shape the EU digital marketing strategy in a fast-paced retail environment.