EU Digital Marketing Manager: Growth & ROAS Leader

Anthropologie Europe; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Flexible start and finish times

Bring your dog to work

Employee Assistance Program

Free gym

Private medical insurance

Up to 40% off at all URBN Brands

One paid day to volunteer or fundraise

Cycle to work scheme

Season ticket loan

Structured support and ongoinglearning

Job summary

Anthropologie Europe is seeking a highly skilled Digital Marketing Manager to lead growth across Paid Search, Paid Social, Display, Affiliates and SEO in UK and Europe. You will partner with ecommerce, brand and trading teams to align ads with product focus and seasonal priorities.

You will manage agencies, forecast traffic and spend, and own reporting to improve ROAS. The role requires leadership, strategic thinking and strong communication across internal and external stakeholders.

Qualifications

• Experience operating as a Digital Marketing Manager in a retail context.
• Strong knowledge of paid channels and their impact.
• Project management experience; able to manage multiple activities.

Responsibilities

• Support development, management and execution of the EU digital marketing strategy.
• Manage external agencies to deliver channel strategy and performance.
• Forecast channel traffic, demand, spend and efficiency; manage reporting.
• Deliver on investment targets across paid channels; align spend to forecasts.
• Collaborate with organic social team on paid social strategy and cross-funnel budgeting.
• Manage marketing feeds, affiliate tenancy and commissions; align with marketing calendar.
• Coordinate with ecommerce trading, brand marketing and buying teams on ads, product focus and trends.
• Develop and coach the Digital Marketing Executive.

Skills

Digital Marketing Manager

Paid channels

Project management

Online marketing

Communication

ROAS analysis

Leadership

Team management

Stakeholder relationship

Job description

Anthropologie Europe is seeking a highly skilled Digital Marketing Manager to lead growth across Paid Search, Paid Social, Display, Affiliates and SEO in UK and Europe. You will partner with ecommerce, brand and trading teams to align ads with product focus and seasonal priorities.

You will manage agencies, forecast traffic and spend, and own reporting to improve ROAS. The role requires leadership, strategic thinking and strong communication across internal and external stakeholders.