European Marketing Director: Creative Strategy & Growth

Urban Outfitters; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Flexible start times

Dog-friendly policy

Employee discounts at URBN brands

Wellbeing program

Fully equipped gym on-site

Cycle to work scheme

Learning & development support

Job summary

Urban Outfitters in the UK and Europe seeks a Marketing Director to shape and execute the brand’s marketing strategy across markets, aligning creative direction with commercial goals and the evolving retail landscape.

You will lead brand positioning, campaigns, content, partnerships and experiential initiatives, driving awareness, cultural relevance and sales while guiding a large cross‑functional team across Europe.

Qualifications

• Knowledge of Retail/Consumer Goods.
• Team Management and Leadership Skills.
• Strategic Mindset.
• Customer-Centric Approach.
• Teamwork Skills.
• Communication Skills.

Responsibilities

• Strategy Development and Execution: drive brand strategy and positioning to grow brand awareness and sales.
• Execute annual, seasonal and monthly marketing strategies with goals, briefs, timelines and budgets.
• Collaborate cross-functionally to activate omni-channel customer experiences.
• Partner with paid marketing and creative teams to deliver memorable campaigns with measurable impact.
• Manage web marketing budgets and KPI tracking across markets.
• Forecast and optimise financial impact of marketing initiatives with finance.
• Develop in-territory nuance and segmentation for international markets.
• Champion the customer voice in all activities.

Skills

Brand strategy

Campaign development

Leadership

Strategic thinking

Customer insights

Cross-functional collaboration

Budget management

Communication

Job description

Urban Outfitters in the UK and Europe seeks a Marketing Director to shape and execute the brand’s marketing strategy across markets, aligning creative direction with commercial goals and the evolving retail landscape.

You will lead brand positioning, campaigns, content, partnerships and experiential initiatives, driving awareness, cultural relevance and sales while guiding a large cross‑functional team across Europe.