EU Ecommerce Leader — Personalisation & Flexible Hours

URBN; Greater London; On-site; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Work-life balance

Wellbeing programs

Employee Discount: Up to 40% off

Community volunteer day

Cycle to work

Continued development

Job summary

Urban Outfitters EU is seeking an Ecommerce Manager to shape how customers discover, browse and purchase on the site, turning buying strategy into a seamless, community-led digital experience. You will own navigation, categorisation, personalisation and content across the EU markets, leading a five-person team and partnering with Buying, Planning and Creative to stay ahead of trends.

The role emphasizes analytics, site performance, and UGC-driven growth, with a focus on localised, on-brand

Qualifications

• Experience running a personalisation programme end to end with measurable gains.
• Strategic mindset; sets direction beyond a brief.
• Hands-on experience building a UGC/community-content strategy with roadmap ownership.
• Strong track record leading and developing a team and managing senior stakeholders.
• Commercial and analytical instincts using site data to back decisions.
• Interest in digital retail, brand storytelling and evolving customer experiences.

Responsibilities

• Lead EU site navigation strategy, localisation of categorisation and experiences.
• Manage a team of five across disciplines, fostering collaboration.
• Own long-term direction for EU site experience to beat competitors.
• Oversee content build and QA, ensuring on-brand and functional pages.
• Own on-site personalisation strategy and Dynamic Yield implementations.
• Provide weekly/monthly performance insights and recommendations.

Skills

Personalisation programme

Strategic mindset

UGC/content strategy

Team leadership

Analytical thinking

Digital retail storytelling

Tools

Dynamic Yield

Job description

Urban Outfitters EU is seeking an Ecommerce Manager to shape how customers discover, browse and purchase on the site, turning buying strategy into a seamless, community-led digital experience. You will own navigation, categorisation, personalisation and content across the EU markets, leading a five-person team and partnering with Buying, Planning and Creative to stay ahead of trends.

The role emphasizes analytics, site performance, and UGC-driven growth, with a focus on localised, on-brand