Senior EU Ecommerce & Personalisation Lead

Urban-Outfitters-7e13a49d; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Flexible hours

Dog-friendly office

Gym membership

Private medical insurance

Employee discount

Volunteer day

Cycle to work

Learning opportunities

Job summary

Urban Outfitters EU is seeking an Ecommerce Manager to shape the EU site experience, turning buying strategy into a customer-led journey. You’ll own navigation, personalisation, and site design across markets, leading a cross-functional team and partnering with Buying, Planning and Creative to deliver on-brand digital experiences.

You’ll drive performance through data, insights and dynamic content strategies, ensuring the EU site reflects community-led growth and stays ahead of trends.

Qualifications

• Proven experience running a personalisation programme end to end.
• Strategic mindset with direction-setting ability.
• Hands-on experience building a UGC/community content strategy.
• Strong track record leading a team and managing senior stakeholders.
• Commercial and analytical instincts with data-driven decisions.
• Interest in digital retail and brand storytelling.

Responsibilities

• Lead the EU navigation strategy from start to finish, with market-specific localisation.
• Drive conversion and user experience improvements across devices.
• Own site taxonomy and internal search strategy for EU markets.
• Oversee content build and QA to ensure on-brand experiences.
• Manage digital promotions and major product launches.
• Own on-site UGC strategy from concept to delivery and cross-team delivery.
• Guide performance analysis and provide weekly/monthly reports with actionable recommendations.

Skills

Team leadership

Personalisation strategy

Strategic thinking

Cross-functional collaboration

Data-driven decision making

Tools

Dynamic Yield

Job description

Urban Outfitters EU is seeking an Ecommerce Manager to shape the EU site experience, turning buying strategy into a customer-led journey. You’ll own navigation, personalisation, and site design across markets, leading a cross-functional team and partnering with Buying, Planning and Creative to deliver on-brand digital experiences.

You’ll drive performance through data, insights and dynamic content strategies, ensuring the EU site reflects community-led growth and stays ahead of trends.