EU Ecommerce Lead: Personalisation & Growth

Urban Outfitters; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Work-life balance

Wellbeing programs

Employee Discount

Community volunteering day

Cycle to work scheme

Continued development

Job summary

Urban Outfitters is seeking an Ecommerce Manager for the EU site who will shape how customers discover, browse and connect with product online, turning buying strategy into a superior customer experience.

You will lead a five-person team across disciplines, drive strategic partnerships between Buying, Planning and Creative, and own the long-term EU site experience with a focus on localisation, navigation and conversion optimisation.

Qualifications

• Proven experience running a personalisation programme end to end, ideally on a platform such as Dynamic Yield.
• A strategic mindset, someone who sets direction rather than just delivers against a brief, and spots opportunities ahead of the curve.
• Hands-on experience building a UGC or community-content strategy from scratch, with clear ownership of the roadmap and delivery across teams.
• A strong track record of leading and developing a team, and the confidence to manage senior stakeholders across Buying, Planning and Creative.
• Strong commercial and analytical instincts, comfortable using site data to make and back up strategic decisions.
• A genuine interest in digital retail and brand storytelling, and in staying ahead of what's next in customerexperience.

Responsibilities

• Lead and mentor a team across disciplines, fostering a collaborative culture.
• Collaborate with Buying, Planning and Creative to translate product strategy into a unified digital experience.
• Set long-term EU site direction and spot opportunities ahead of market shifts.
• Own EU navigation strategy and seasonal categorisation for local market relevance.
• Analyse site data to improve conversion and user experience across devices.
• Own on-site personalisation strategy end to end and oversee content QA and performance.

Skills

Personalisation program

Strategic mindset

UGC/community-content strategy

Team leadership

Commercial & analytical

Digital retail & brand storytelling

Tools

Dynamic Yield

Job description

Urban Outfitters is seeking an Ecommerce Manager for the EU site who will shape how customers discover, browse and connect with product online, turning buying strategy into a superior customer experience.

You will lead a five-person team across disciplines, drive strategic partnerships between Buying, Planning and Creative, and own the long-term EU site experience with a focus on localisation, navigation and conversion optimisation.