Anthropologie - Digital Marketing Manager

Anthropologie; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Work-life balance

Wellbeing

Employee Discount

Community

Travel

Development

Job summary

Anthropologie, a dynamic global retailer, seeks a Digital Marketing Manager to drive growth across Paid Search, Paid Social, Display, Affiliates and SEO in UK and Europe. You will optimise ROAS, manage budgets and partnerships, and coordinate with ecommerce, trading and buying teams to align ads with trends and business priorities.

The role offers opportunity to lead a small team, collaborate with external agencies, and shape the EU digital marketing strategy in a fast-paced retail environment.

Qualifications

• Experience as a Digital Marketing Manager, ideally in retail.
• Strong knowledge of paid channels and their impact.
• Confidence across online marketing with multiple activities managed.
• Excellent communicator and influencer of best practice for ROAS.
• Ability to analyze campaigns and present data-driven strategies.
• Strong leadership and team management experience.
• Ability to multi-task and delegate.
• Build relationships with internal and external stakeholders.

Responsibilities

• Support development, management and execution of EU digital marketing strategy.
• Oversee external digital marketing agencies; ensure channel strategy and performance.
• Forecast channel traffic, demand, spend and efficiency.
• Provide regular reporting on growth across channels and priorities.
• Deliver investment targets across paid channels aligned with forecasts.
• Identify opportunities to grow and optimise all marketing channels.
• Lead and develop the Digital Marketing Executive.

Skills

Paid channels

Digital marketing

Leadership

Analytics

Communication

ROAS

Team management

Tools

Google Analytics

Google Ads

Facebook Ads

SEO tools

Job description

About Us

Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie was named after his college major (with a decidedly French twist) Anthropologie, which now operates over 200 stores worldwide, has evolved into a leading one-of-a-kind destination for those seeking a curated mix of clothing, accessories, gifts and home décor to reflect their personal style. In 2009 the brand launched its first store in London and now has over 18 stores in the UK and Europe.

Role Summary

Anthropologie is a constantly evolving brand and has experienced incredible growth over the last few years. We need talented, dynamic and creative people to join us on this exciting journey. This is an exciting time for our business, and we require people that are passionate about our brand.

We are looking for a highly skilled Digital Marketing Manager with a proven track record of driving growth across Paid Search, Paid Social, Display, Affiliates and SEO in the UK and wider European markets. This is a pivotal role within the business for improving ROAS and growing all digital marketing channels in line with business goals.

What You'll Be Doing

• Supporting the Head of Digital Marketing in the development, management and execution of the Anthropologie EU digital marketing strategy
• Management of external digital marketing agencies, ensuring delivery of channel strategy and performance through challenging partners on performance & areas for opportunities
• Support the Head of Digital Marketing with forecasting channel traffic, demand, spend and efficiency
• Manage daily, weekly, monthly, and ad hoc reporting to deliver growth across marketing channels and strategic priorities
• Deliver on clear investment targets across paid channels, ensuring spend & efficiency is aligned to forecasts
• Through analysis, seek opportunities to drive growth & optimise performance across marketing channels
• Strong experience in managing and optimising Paid Search and Paid Social channels.
• Partner with the organic social team on the paid social strategy and cross-funnel budget
• Manage the marketing feeds and work with agency on optimisations
• Manage Affiliate tenancy and commission opportunities, in line with our marketing calendar
• Work closely with the online trading, brand marketing and buying teams to ensure ads and product focuses are aligned with business priorities and trends
• Partner with the ecommerce trading and web production team on SEO recommendations and optimisations
• Management and development of the Digital Marketing Executive
• Identify and driver opportunities to grow Digital Marketing channels through new vendors and projects
• Attend weekly, monthly and ad hoc trade meetings, presenting trade and highlighting opportunities to further grow the business

What You'll Need

• Experience operating as a Digital Marketing Manager, ideally within a retail business.

• A strong knowlegde of paid channels and their impact.

• Confident in all areas of online marketing, with experience in managing multiple activities.

• A confident communicator and willing to influencer through best practice and ROAS.

• Ability to analyse marketing campaigns and present strategies based on results.
• Strong leadership skills and experience with managing a team.
• Ability to multi-task and delegate.
• Build strong relationships with internal and external stakeholders.

The Perks

Work-life balance: Flexible start and finish times, bring your dog to work.

Wellbeing:Employee Assistance Program, free gym, private medical insurance.

Employee Discount:Up to 40% off at all URBN Brands.

Community:One paid day to volunteer or fundraise for a charity.

Travel:Cycle to work scheme, season ticket loan.

Continued Development:Structured support and ongoing learning opportunities.

#LI-SW1 #AnthroEU

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.