Digital marketing manager in retail

Anthropologie Europe; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Flexible start and finish times

Bring your dog to work

Employee Assistance Program

Free gym

Private medical insurance

Up to 40% off at all URBN Brands

One paid day to volunteer or fundraise

Cycle to work scheme

Season ticket loan

Structured support and ongoinglearning

Job summary

Anthropologie Europe is seeking a highly skilled Digital Marketing Manager to lead growth across Paid Search, Paid Social, Display, Affiliates and SEO in UK and Europe. You will partner with ecommerce, brand and trading teams to align ads with product focus and seasonal priorities.

You will manage agencies, forecast traffic and spend, and own reporting to improve ROAS. The role requires leadership, strategic thinking and strong communication across internal and external stakeholders.

Qualifications

• Experience operating as a Digital Marketing Manager in a retail context.
• Strong knowledge of paid channels and their impact.
• Project management experience; able to manage multiple activities.

Responsibilities

• Support development, management and execution of the EU digital marketing strategy.
• Manage external agencies to deliver channel strategy and performance.
• Forecast channel traffic, demand, spend and efficiency; manage reporting.
• Deliver on investment targets across paid channels; align spend to forecasts.
• Collaborate with organic social team on paid social strategy and cross-funnel budgeting.
• Manage marketing feeds, affiliate tenancy and commissions; align with marketing calendar.
• Coordinate with ecommerce trading, brand marketing and buying teams on ads, product focus and trends.
• Develop and coach the Digital Marketing Executive.

Skills

Digital Marketing Manager

Paid channels

Project management

Online marketing

Communication

ROAS analysis

Leadership

Team management

Stakeholder relationship

Job description

Описание: Anthropologie is a constantly evolving brand and has experienced incredible growth over the last few years. We need talented, dynamic and creative people to join us on this exciting journey. This is an exciting time for our business, and we require people that are passionate about our brand. We are looking for a highly skilled Digital Marketing Manager with a proven track record of driving growth across Paid Search, Paid Social, Display, Affiliates and SEO in the UK and wider European markets. This is a pivotal role within the business for improving ROAS and growing all digital marketing channels in line with business goals.

Задачи

Supporting the Head of Digital Marketing in the development, management and execution of the Anthropologie EU digital marketing strategy Management of external digital marketing agencies, ensuring delivery of channel strategy and performance through challenging partners on performance & areas for opportunities Support the Head of Digital Marketing with forecasting channel traffic, demand, spend and efficiency Manage daily, weekly, monthly, and ad hoc reporting to deliver growth across marketing channels and strategic priorities Deliver on clear investment targets across paid channels, ensuring spend & efficiency is aligned to forecasts Through analysis, seek opportunities to drive growth & optimise performance across marketing channels Partner with the organic social team on the paid social strategy and cross-funnel budget Manage the marketing feeds and work with agency on optimisations Manage Affiliate tenancy and commission opportunities, in line with our marketing calendar Work closely with the online trading, brand marketing and buying teams to ensure ads and product focuses are aligned with business priorities and trends Partner with the ecommerce trading and web production team on SEO recommendations and optimisations Management and development of the Digital Marketing Executive Identify and driver opportunities to grow Digital Marketing channels through new vendors and projects Attend weekly, monthly and ad hoc trade meetings, presenting trade and highlighting opportunities to further grow the business

Требования

Experience operating as a Digital Marketing Manager, ideally within a retail business. A strong knowlegde of paid channels and their impact. Project management experience. Confident in all areas of online marketing , with experience in managing multiple activities. A confident communicator and willing to influencer through best practice and ROAS. Ability to analyse marketing campaigns and present strategies based on results. Strong leadership skills and experience with managing a team. Ability to multi-task and delegate. Build strong relationships with internal and external stakeholders.

Условия

• Flexible start and finish times
• bring your dog to work
• Employee Assistance Program
• free gym
• private medical insurance
• Up to 40% off at all URBN Brands
• One paid day to volunteer or fundraise for a charity
• Cycle to work scheme
• season ticket loan
• Structured support and ongoing learning opportunities