Europe Growth Marketing Leader — ROI & Team

PC Specialist Ltd; Wakefield; Hybrid; GBP 80,000 - 110,000; Full time

Job summary

PCSpecialist is seeking an ambitious Senior Marketing Manager to lead our growing marketing team and drive the UK and Europe strategy across D2C, B2B and retail channels.

This newly created role will cover paid and organic channels, PR, events and partnerships, with scope to shape how marketing operates as we expand across Europe. You will oversee the budget, grow SEO, manage vendor launches and collaborate with sales and retail partners.

Qualifications

• 7+ years of marketing experience with 3+ in a senior role.
• Experience leading a multi-disciplinary marketing team.
• Experience owning a significant marketing budget and ROI.
• Hands-on SEO/organic growth and data-driven optimization.

Responsibilities

• Shape and oversee UK/Europe marketing strategy across all channels.
• Lead European marketing and adapt campaigns by market.
• Develop and mentor the marketing team; set KPI objectives.
• Manage budget balancing brand-building and performance.
• Drive B2B lead generation with sales; target procurement, education, and resellers.
• Analyse campaigns and present performance to stakeholders.

Skills

Strategic marketing leadership

Team management

Multi-channel marketing

Budget management

SEO/organic growth

Data-driven decision making

Job description

PCSpecialist is seeking an ambitious Senior Marketing Manager to lead our growing marketing team and drive the UK and Europe strategy across D2C, B2B and retail channels.

This newly created role will cover paid and organic channels, PR, events and partnerships, with scope to shape how marketing operates as we expand across Europe. You will oversee the budget, grow SEO, manage vendor launches and collaborate with sales and retail partners.