EMEA Vertical Marketing Manager - Content Creation Specialist

Fortinet; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading cybersecurity provider in London seeks a Vertical Marketing Manager to lead content strategies aligned with business objectives. The role involves executing industry-specific strategies, collaborating with cross-functional teams, and optimizing marketing campaigns. Ideal candidates should have over 5 years of experience in vertical or content marketing, particularly within IT or cybersecurity.

Benefits

Attractive Total Rewards package

Supportive work environment

Diversity and inclusivity initiatives

Qualifications

• 5+ years of relevant experience in vertical or content marketing, ideally within IT or cybersecurity.
• Professional fluency in English with excellent written and verbal communication skills.
• Demonstrated ability in content strategy, creation, and performance measurement.

Responsibilities

• Lead and execute vertical-specific content strategies aligned with business objectives.
• Deliver regional industry research to identify trends, client challenges, and opportunities.
• Monitor performance of marketing campaigns and optimize content effectiveness.

Skills

Vertical or content marketing experience

Project management skills

Content strategy and creation

Cross-functional collaboration

Analytical and creative mindset

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Job description

Overview

EMEA Vertical Marketing Manager (Content Creation Specialist)

Join Fortinet, a cybersecurity pioneer with over two decades of excellence, as we continue to shape the future of cybersecurity and redefine the intersection of networking and security. At Fortinet, our mission is to safeguard people, devices, and data everywhere. We are currently seeking a dynamic Vertical Marketing Manager to contribute to the success of our rapidly growing business across the EMEA region.

As a Vertical Marketing Manager, you will:

• Lead and execute vertical-specific content strategies aligned with Fortinet’s business objectives and solution messaging—covering priority industries such as Manufacturing, Energy, and Utilities.
• Deliver regional industry research to identify trends, client challenges, and opportunities, ensuring we remain on the leading edge of the market.
• Translate sales priorities and solution offerings into tailored, compelling value propositions for top clients and verticals.
• Collaborate across functions to support message consistency and field team enablement, including Sales, Marketing, and Business Development.
• Monitor performance of marketing campaigns, optimizing content effectiveness through metrics, insights, and feedback.
• Drive the development of a comprehensive vertical content roadmap in coordination with internal stakeholders and external partners.
• Partner closely with Fortinet’s wider Marketing teams—Communications, Field Marketing, PR, Demand Management, Creative, Events—and agencies to support integrated campaigns and initiatives.
• Develop and adapt content across multiple formats: email, blog, social media, solution briefs, eBooks, and industry insights reports.

Qualifications

We Are Looking For:

An insightful and influential collaborator to join our team. We encourage you to apply for this position if you bring:

• 5+ years of relevant experience in vertical or content marketing, ideally within IT or cybersecurity.
• A Bachelor’s degree (or equivalent experience) in Marketing, Communications, Business, or a related field.
• Professional fluency in English with excellent written and verbal communication skills; additional European languages are an asset.
• Demonstrated ability in content strategy, creation, and performance measurement.
• Strong project management skills with the ability to streamline workflows and meet deadlines.
• A balanced mindset that’s both analytical and creative—you enjoy crafting innovative ideas and making them shine.
• Experience in cross-functional collaboration and agency relationship management.
• A proactive, inclusive, and team-oriented approach—you thrive in dynamic, fast-paced environments and value diverse perspectives.

Benefits

Why Join Us:

At Fortinet, we embrace diversity and inclusivity. We welcome applications from candidates of all backgrounds and lived experiences. Explore our open, supportive work environment built for a fulfilling career journey and backed by an attractive Total Rewards package—designed to support your overall well-being and financial health. Join us as we deliver meaningful, lasting impact to over 660,000 customers worldwide.

We will only notify shortlisted candidates. Fortinet does not accept unsolicited resumes. Please refrain from sending them to Fortinet employees or email aliases. Any agency submissions will be considered free of fees or charges.

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