Email Marketing Executive

Interaction Recruitment; Coulsdon; On-site; GBP 25,000 - 30,000; Full time

Job summary

A recruitment agency is seeking an Email Marketing Executive in Coulsdon to manage email campaigns. Responsibilities include developing strategies, creating appealing email templates, and monitoring performance. Candidates should have experience in B2B or e-commerce email marketing, strong copywriting skills, and a good understanding of marketing automation. Knowledge of HTML/CSS is preferred, along with excellent project management skills. This is a full-time position offering a salary range of £25,500 - £30,000.

Qualifications

• Proven experience in email marketing, ideally within B2B or e-commerce environments.
• Strong copywriting and content creation skills.
• Knowledge of HTML/CSS for email template customisation is preferred.

Responsibilities

• Develop and implement an email marketing strategy aligned with business goals.
• Build visually appealing, responsive email templates.
• Write compelling email copy tailored to audience segments.
• Create and manage automated email workflows.
• Monitor and report on email campaign performance.
• Manage nurture streams and handover qualified leads.
• Segment email lists and personalise content.
• Ensure compliance with GDPR and industry best practices.
• Manage data accuracy in the CRM database.

Skills

Email marketing experience

Copywriting

Marketing automation

Data analysis

Project management

Tools

Dynamics CRM

Email marketing platforms

Job description

Email Marketing Executive

Location: Coulsdon
Department: Marketing
Reports to: Marketing Manager
Salary: £25,500 - £30,000
Contract Type: Full-time (37.5hrs/week, Mon-Fri 9:00-5:30)

Role Overview

As the Email Marketing Executive, you will be responsible for the end-to-end management of my client’s email marketing campaigns. You will play a key role in enhancing customer engagement, driving conversions, and supporting lead generation through strategic email communications aligned with our digital platforms.

Key Responsibilities

• Email Marketing Strategy Ownership
  Develop and implement a comprehensive email marketing strategy aligned with my client’s business goals and customer journey.
• Design & Creation of Email Templates
  Build visually appealing, responsive email templates that reflect my client’s brand identity and drive engagement.
• Copywriting & Content Creation
  Write compelling and relevant email copy tailored to different audience segments, ensuring clarity, tone, and value.
• Automated Journey Development
  Create and manage automated email workflows that align with our portal and website experience, enhancing customer lifecycle engagement.
• Performance Reporting & Analytics
  Monitor, analyse, and report on email campaign performance using key metrics to inform future strategy.
• Lead Nurturing & Handover
  Manage nurture streams to guide prospects through the funnel and ensure timely handover of qualified leads to relevant business teams.
• Audience Segmentation & Personalisation
  Segment email lists and personalise content to improve relevance and effectiveness of campaigns.
• Compliance & Best Practices
  Ensure all email communications comply with GDPR and industry best practices for deliverability and user experience.
• Data Accuracy
  Own and manage the quality and accuracy of data in our Dynamics CRM database.

Skills & Experience

• Proven experience in email marketing, ideally within B2B or e-commerce environments.
• Proficiency with email marketing platforms
• Strong copywriting and content creation skills.
• Experience with marketing automation and CRM systems.
• Analytical mindset with the ability to interpret data and optimise campaigns.
• Knowledge of HTML/CSS for email template customisation (preferred).
• Excellent communication and project management skills.