Email CRM Marketing Manager

Rutherford Briant; Enfield; Hybrid; GBP 60,000; Full time

Job summary

A dynamic business in Enfield is seeking a strategic CRM and Email Marketing Manager to shape their email marketing function. The role focuses on developing CRM strategies, optimizing automated lifecycle campaigns, and utilizing data analysis to improve performance. Candidates should have proven experience in similar roles, strong knowledge of CRM platforms like HubSpot and Salesforce, and a passion for data-driven marketing. This position offers a salary up to £60,000 per annum with opportunities for hybrid working after probation.

Benefits

Salary up to £60,000

Opportunity to join a growing business

Hybrid working after probation

Qualifications

• Proven experience in a CRM and email marketing role, ideally in a fast-paced environment.
• Strong experience with CRM platforms and marketing automation tools.
• A track record of building automated email journeys that drive measurable results.
• Confident with data and analytics – able to segment audiences and analyze performance.

Responsibilities

• Own and develop the CRM and email marketing strategy.
• Build, test and optimize automated lifecycle campaigns.
• Deliver performance reporting and data-led recommendations.
• Champion customer journey mapping and improve user experience.

Skills

CRM strategy development

Automated lifecycle campaigns

Data analysis

Email marketing

Performance reporting

Tools

HubSpot

Salesforce

Mailchimp

Job description

Are you a strategic and results-driven CRM and Email Marketing Manager with a passion for data-led campaigns, customer journey optimisation and performance marketing? Do you thrive in fast-paced, lead generation environments where your ideas and execution directly drive business growth? Keep reading!

I am currently recruiting for a CRM and Email Marketing Manager to join a dynamic business based in Enfield. This is a hands-on and strategic role for someone who can take ownership of the CRM strategy, build automated lifecycle campaigns, and use data to drive continual improvement across the customer journey.

Responsibilities

• Own and develop the CRM and email marketing strategy to drive lead nurturing, conversion and retention


• Build, test and optimise automated lifecycle campaigns using segmentation, personalisation and behavioural triggers


• Deliver performance reporting, uncover insights and data-led recommendations to improve campaign effectiveness


• Champion customer journey mapping and contribute to improving user experience across all touchpoints

Requirements

• Proven experience in a CRM and email marketing role, ideally in a fast-paced environment


• Strong experience using CRM platforms (e.g., HubSpot, Salesforce, Mailchimp or similar) and marketing automation tools


• A track record of successfully building automated email journeys that drive measurable results


• Confident with data and analytics – able to segment audiences, analyse campaign performance and apply insights

Benefits

• A salary of up to £60,000 per annum, depending on experience


• Opportunity to join a fast-growing, performance-driven business at a pivotal time


• Fully on-site role based in Enfield, with hybrid working after probation

If you\'re ready to play a key role in shaping the CRM and email marketing function of a thriving business, apply now!

Rutherford Briant is passionate about equity, diversity, and inclusion. We seek individuals from the widest talent pool and encourage underrepresented talent to apply to vacancies with us. We are committed to recruitment processes that are fair for all, regardless of background and personal characteristics.