Ecommerce Trading Leader – Growth & Merch Strategy

White Stuff; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid working

Bonus opportunity

25 days holiday

Volunteer days

50% discount

Dental insurance

Healthcare plan

Life assurance

Season ticket loan

Pension

Job summary

White Stuff, a fashion retailer with UK and international presence, seeks an Ecommerce Trading Manager to own weekly and seasonal trading plans, translate data into actions and maximise conversion and profitable growth across websites.

You will forecast, monitor performance and lead trading initiatives with the Digital Marketing and Optimisation teams to align campaigns, stock and on-site activity with business priorities.

Qualifications

• Experience in ecommerce trading or management role in fashion/retail.
• Strong commercial acumen with track record of delivering against demand and revenue targets.
• Experience owning and reporting on Ecommerce KPIs including conversion, AOV, sessions, demand and margin.
• Solid understanding of on-site merchandising, including algorithm-based and manual rules.
• Experience cross-functionally with digital marketing, optimisation, creative and buying/merchandising teams.
• Confidence with web analytics tools such as Google Analytics.

Responsibilities

• Own the weekly and seasonal trading plan, reacting to performance with timely interventions across product, pricing and on-site activity.
• Develop the daily phasing of the budget across all KPIs.
• Report on daily, weekly and monthly performance, providing clear commentary and insight for the wider business.
• Issue revised forecasts on an ongoing basis and share unit forecasts with the DC.
• Monitor competitor activity and on-site trends, bringing actionable recommendations to the wider team.
• Partner with the Digital Marketing Manager to ensure campaign activity is aligned to trading priorities and stock availability.
• Work with the Digital Optimisation Manager to build and prioritise the on-site testing roadmap, using trading insight to inform hypotheses.
• Liaise with Buying & Merchandising team to understand range and priorities in terms of trading stock.
• Work with the creative team to keep assets updated and fresh whilst prioritising commercial opportunities.
• Work closely with the data and imagery team to ensure websites are up-to-date and new products launch on time.
• Work with the Customer team to achieve customer acquisition and retention targets.
• Develop the merchandising strategy, mixing visual merchandising and algorithm-based rules to deliver best product presentation.
• Monitor and optimise on-site search results.
• Monitor product reviews and adjust product presentation accordingly.
• Optimise product recommendations to increase basket size.
• Analyse returns data to inform product presentation and flag issues to Buying and Merchandising teams.
• Manage the trading calendar and coordinate cross-functional execution.
• Lead the online trading team to ensure perfect execution across all channels and websites.

Skills

Ecommerce trading

Team leadership

Analytical skills

Commercial acumen

Cross-functional collaboration

On-site merchandising

Web analytics

Tools

Google Analytics

Job description

White Stuff, a fashion retailer with UK and international presence, seeks an Ecommerce Trading Manager to own weekly and seasonal trading plans, translate data into actions and maximise conversion and profitable growth across websites.

You will forecast, monitor performance and lead trading initiatives with the Digital Marketing and Optimisation teams to align campaigns, stock and on-site activity with business priorities.