Ecommerce Manager Short Breaks

Merlin-Entertainments; Greater London; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

33 days holiday

Merlin Annual Passes

Company bonus

Pension scheme

Employee discount 40% LEGO

On-site shop/restaurant discount

Training & development

Job summary

Merlin Entertainments in London, Arbor seeks an experienced Ecommerce Manager to drive the online performance of Short Breaks and hotel offers. You will optimise the end-to-end booking journey across web and app, delivering compelling content, campaigns and pricing to maximise revenue.

This hands-on role partners with Commercial, Marketing, CRM, and Digital teams to maximise online revenue and customer satisfaction.

Qualifications

• Experience in eCommerce or digital trading and web optimisation.
• Strong data interpretation and actionable insights.
• Advanced Excel with reporting experience.
• Knowledge of web analytics, journey optimisation, and A/B testing.
• Experience managing website content, campaigns and merchandising.
• Excellent organisational and stakeholder skills.
• Proactive, ownership-driven approach.
• Experience with Accesso or Umbraco is a plus.
• Experience in travel/hospitality/leisure/tourism is desirable.

Responsibilities

• Lead the digital performance of Short Breaks and hotel offers across web and app.
• Optimise end-to-end online booking experience and campaigns.
• Collaborate with Commercial, Marketing, CRM, Paid Media, and Digital teams.
• Use data and testing to improve conversions and revenue.
• Manage content, campaigns and merchandising to drive value.

Skills

Analytical skills

Advanced Excel

Web analytics

A/B testing

Content management

Stakeholder management

Digital merchandising

Cross-functional collaboration

Tools

Accesso

Umbraco

Job description

What you'll bring to the team

Ecommerce Manager Short Breaks

Location:London, Arbor

Hours: 37.5 hours per week

Contract Type: Fixed Term until August 2027

We're looking for an experienced eCommerce Manager to lead the digital performance of our Short Breaks and hotel offering across web and app platforms. Reporting to the Direct Sales Director, you'll be responsible for optimising the end-to-end online booking experience, ensuring our hotel packages, pricing, content, and campaigns are delivered seamlessly and achieve strong commercial results.

This is a hands-on role that combines digital trading, website optimisation, conversion rate improvement, and content management. You'll work closely with Commercial, Marketing, CRM, Paid Media, and Digital Performance teams to deliver engaging customer journeys, improve website performance, and maximise online revenue. Using data, insights, and continuous testing, you'll identify opportunities to enhance the customer experience, improve conversion rates, and support the successful execution of key business initiatives.

Qualifications & Experience

To be successful in this role, you'll bring:

• Previous experience in eCommerce, digital trading, website optimisation, or a similar commercial digital role.
• Strong analytical skills with the ability to interpret performance data and translate insights into action.
• Advanced Excel skills and experience producing reports and performance analysis.
• Knowledge of web analytics platforms, customer journey optimisation, and A/B testing methodologies.
• Experience managing website content, campaigns, and digital merchandising activities.
• Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent stakeholder management and communication skills, with the ability to collaborate across functions.
• A proactive, detail-oriented approach with a strong sense of ownership and accountability.
• Experience with Accesso, Umbraco, or similar content management and booking platforms is advantageous.
• Experience within the travel, hospitality, leisure, entertainment, or tourism sectors is highly desirable.

Benefits

• A competitive annual salary
• 33 days holiday (including bank holidays)
• 'Enjoy the Ride' Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
• Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year's service
• Company bonus
• Private pension scheme
• 40% discount online off LEGO
• 25% discount in our on-site retail shops and restaurants
• Ongoing training and development opportunities
• Plus, many more...

Pay Range

Competitive