Ecommerce Manager Short Breaks

Merlin Entertainments; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Annual bonus

Private pension scheme

Merlin Annual Pass

Employee discount

On-site retail and restaurant discount

Training and development

Job summary

Merlin Entertainments in London, Arbor is seeking an experienced eCommerce Manager to lead the digital performance of our Short Breaks and hotel offerings across web and app platforms.

Reporting to the Direct Sales Director, you'll be responsible for optimising the end-to-end online booking experience, ensuring our hotel packages, pricing, content, and campaigns are delivered seamlessly and achieve strong commercial results.

Qualifications

• Experience in eCommerce, digital trading or similar commercial digital role.
• Strong analytical skills with ability to interpret performance data and translate insights into action.
• Advanced Excel skills and experience producing reports and performance analysis.
• Knowledge of web analytics platforms, conversion rate optimisation and A/B testing methodologies.
• Experience managing website content, campaigns and digital merchandising activities.

Responsibilities

• Lead the digital performance of Short Breaks and hotel offerings across web and app platforms.
• Optimise end-to-end online booking experience, pricing, content and campaigns to deliver strong commercial results.
• Work with Commercial, Marketing, CRM, Paid Media and Digital Performance teams to improve customer journeys and maximise online revenue.

Skills

eCommerce

Digital trading

Website optimisation

A/B testing

Data analysis

Excel

Content management

Stakeholder management

CMS platforms

Tools

Accesso

Umbraco

Job description

Location: London, Arbor

Hours: 37.5 hours per week

Contract Type: Fixed Term until August 2027

We're looking for an experienced eCommerce Manager to lead the digital performance of our Short Breaks and hotel offering across web and app platforms. Reporting to the Direct Sales Director, you'll be responsible for optimising the end-to-end online booking experience, ensuring our hotel packages, pricing, content, and campaigns are delivered seamlessly and achieve strong commercial results.

This is a hands-on role that combines digital trading, website optimisation, conversion rate improvement, and content management. You'll work closely with Commercial, Marketing, CRM, Paid Media, and Digital Performance teams to deliver engaging customer journeys, improve website performance, and maximise online revenue. Using data, insights, and continuous testing, you'll identify opportunities to enhance the customer experience, improve conversion rates, and support the successful execution of key business initiatives.

Qualifications & Experience

To be successful in this role, you'll bring:

• Previous experience in eCommerce, digital trading, website optimisation, or a similar commercial digital role.
• Strong analytical skills with the ability to interpret performance data and translate insights into action.
• Advanced Excel skills and experience producing reports and performance analysis.
• Knowledge of web analytics platforms, customer journey optimisation, and A/B testing methodologies.
• Experience managing website content, campaigns, and digital merchandising activities.
• Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent stakeholder management and communication skills, with the ability to collaborate across functions.
• A proactive, detail-oriented approach with a strong sense of ownership and accountability.
• Experience with Accesso, Umbraco, or similar content management and booking platforms is advantageous.
• Experience within the travel, hospitality, leisure, entertainment, or tourism sectors is highly desirable.

Benefits

• A competitive annual salary
• 33 days holiday (including bank holidays)
• ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
• Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
• Company bonus
• Private pension scheme
• 40% discount online off LEGO
• 25% discount in our on-site retail shops and restaurants
• Ongoing training and development opportunities
• Plus, many more…

Pay Range

Competitive