Head of Category & Pricing

Merlin-Entertainments; Greater London; On-site; GBP 90,000 - 150,000; Full time

Benefits offered by this job

33 days holiday

Merlin Annual Passes

Merlin Magic Pass

Company bonus

Private pension scheme

40% discount LEGO

25% discount on-site shops/restaurants

Ongoing training and development

Job summary

Merlin Entertainments in London, Arbor is seeking a Head of Category & Pricing to shape and optimise our global Product, Pricing and Promotions strategy. This is a high-impact role driving revenue growth through data-led decision making and strategic pricing initiatives.

Based in the Growth and Consumer Proposition team, you will collaborate with Marketing, Trade and Consumer Proposition to identify opportunities, implement best practices and maximise customer value across attractions worldwide.

Qualifications

• Significant experience in pricing, revenue management, consulting or a related commercial discipline.
• Bachelor's degree in a quantitative field; senior stakeholder engagement.
• Minimum of five years' experience in pricing or revenue management; leadership experience.
• Strong analytical capability and commercial decision making.

Responsibilities

• Shape and optimise our global Product, Pricing and Promotions strategy.
• Drive revenue growth through data-led decision making and strategic pricing initiatives.
• Partner with Marketing, Trade and Consumer Proposition to identify opportunities and implement best practices.
• Oversee ticketing product optimisation, channel pricing strategies and promotional frameworks.

Skills

Analytical capability

Stakeholder management

Leadership experience

Commercial acumen

Presentation to senior leaders

Education

Bachelor's degree in Statistics, Mathematics, Engineering, Business, Economics, Data Science or a related quantitative field

Master's degree in a relevant discipline

Job description

What you'll bring to the team

Head of Category & Pricing

Location: London, Arbor

Hours: 37.5 hours per week

Contract Type: Permanent, salaried

We are seeking an experienced and commercially minded Head of Category & Pricing to play a pivotal role in shaping and optimising our global Product, Pricing and Promotions strategy. This is a high-impact opportunity to drive revenue growth through data-led decision making, strategic pricing initiatives and innovative commercial thinking.

Based within our Growth and Consumer Proposition team, you will partner closely with Marketing, Trade and Consumer Proposition colleagues to identify opportunities, implement best practices and enhance the customer experience across our attractions globally.

As Head of Category & Pricing, you will support the optimisation of ticketing products, develop channel pricing strategies across direct and indirect sales channels, and help create promotional frameworks that maximise yield and long-term customer value. Working within a fast-paced environment, you'll combine analytical expertise with creative problem-solving to deliver measurable commercial outcomes while maintaining a customer-first approach.

Qualifications & Experience

To be successful in this role, you will bring significant experience in pricing, revenue management, consulting or a related commercial discipline, together with a passion for data-driven decision making and business growth.

Essential:

• Bachelor's degree in Statistics, Mathematics, Engineering, Business, Economics, Data Science or a related quantitative field.
• Minimum of five years' experience in pricing, consultancy or revenue management.
• Proven leadership experience, with the ability to build and develop high-performing teams.
• Strong analytical capability with expertise in business performance drivers and commercial decision making.
• Excellent stakeholder management and communication skills, including experience presenting to senior leaders.
• Strong commercial acumen, integrity and the ability to build trusted relationships across the business.

Desirable:

• Master's degree in a relevant discipline.
• Experience of dynamic pricing, forecasting, demand planning or advanced analytics.
• Experience within the theme park, travel, tourism or leisure sectors.

Benefits

• A competitive annual salary
• 33 days holiday (including bank holidays)
• ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
• Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
• Company bonus
• Private pension scheme
• 40% discount online off LEGO
• 25% discount in our on-site retail shops and restaurants
• Ongoing training and development opportunities
• Plus, many more…

Pay Range

Competitive