Head of Category & Pricing

Merlin Entertainments; Greater London; On-site; GBP 95,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

33 days holiday

Merlin Annual Passes (6 per year)

Merlin Magic Pass (20 free tickets)

Company bonus

Private pension scheme

40% LEGO discount

25% on-site retail/food discounts

Training and development

Job summary

Merlin Entertainments is seeking an experienced Head of Category & Pricing to shape the global pricing, categories and promotions strategy across our attractions. You will lead data-driven initiatives to optimise ticketing products and drive revenue with creative commercial thinking.

The role sits within the Growth and Consumer Proposition team, partnering with Marketing and Trade to maximise customer value. Significant pricing, analytics and leadership experience are essential.

Qualifications

• Significant pricing, revenue management, consulting or related commercial experience.
• Bachelor's degree in a quantitative field required.
• Strong leadership and ability to grow high-performing teams.
• Excellent analytical and decision-making capabilities.
• Proven stakeholder management and ability to present to senior leaders.
• Strong commercial acumen and integrity.

Responsibilities

• Shape and optimise global Product, Pricing and Promotions strategy.
• Develop channel pricing strategies across direct and indirect channels.
• Create promotional frameworks to maximise yield and customer value.
• Partner with Marketing, Trade and Consumer propositions to implement best practices.

Skills

Leadership

Analytical ability

Stakeholder management

Commercial acumen

Pricing & revenue management

Education

Bachelor's degree in a quantitative field

Job description

Location: London, Arbor

Hours: 37.5 hours per week

Contract Type: Permanent, salaried

We are seeking an experienced and commercially minded Head of Category & Pricing to play a pivotal role in shaping and optimising our global Product, Pricing and Promotions strategy. This is a high-impact opportunity to drive revenue growth through data-led decision making, strategic pricing initiatives and innovative commercial thinking.

Based within our Growth and Consumer Proposition team, you will partner closely with Marketing, Trade and Consumer Proposition colleagues to identify opportunities, implement best practices and enhance the customer experience across our attractions globally.

As Head of Category & Pricing, you will support the optimisation of ticketing products, develop channel pricing strategies across direct and indirect sales channels, and help create promotional frameworks that maximise yield and long-term customer value. Working within a fast-paced environment, you'll combine analytical expertise with creative problem-solving to deliver measurable commercial outcomes while maintaining a customer-first approach.

Qualifications & Experience

To be successful in this role, you will bring significant experience in pricing, revenue management, consulting or a related commercial discipline, together with a passion for data-driven decision making and business growth.

Essential

• Bachelor's degree in Statistics, Mathematics, Engineering, Business, Economics, Data Science or a related quantitative field.
• Minimum of five years' experience in pricing, consultancy or revenue management.
• Proven leadership experience, with the ability to build and develop high-performing teams.
• Strong analytical capability with expertise in business performance drivers and commercial decision making.
• Excellent stakeholder management and communication skills, including experience presenting to senior leaders.
• Strong commercial acumen, integrity and the ability to build trusted relationships across the business.

Desirable

• Master's degree in a relevant discipline.
• Experience of dynamic pricing, forecasting, demand planning or advanced analytics.
• Experience within the theme park, travel, tourism or leisure sectors.

Benefits

• A competitive annual salary
• 33 days holiday (including bank holidays)
• ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
• Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
• Company bonus
• Private pension scheme
• 40% discount online off LEGO
• 25% discount in our on-site retail shops and restaurants
• Ongoing training and development opportunities
• Plus, many more…

Pay Range

Competitive