Ecommerce Lead

TN United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking an Ecommerce Lead to drive digital marketing and ecommerce strategies. In this pivotal role, you will manage day-to-day trading activities, enhance user experience, and oversee product and content management. Your expertise in digital marketing will be crucial in improving conversion rates and customer retention. Collaborating with third-party agencies, you will implement innovative solutions to personalize customer experiences. If you are passionate about ecommerce and ready to make a significant impact, this opportunity is perfect for you.

Qualifications

• Extensive knowledge of digital marketing strategies and ecommerce operations.
• Strong experience in managing user experience and website functionalities.

Responsibilities

• Manage daily trading activities and oversee ecommerce functions.
• Collaborate with agencies for website development and manage marketing strategies.

Skills

Digital Marketing

Ecommerce Management

Conversion Rate Optimization (CRO)

Pay-Per-Click (PPC)

Search Engine Optimization (SEO)

Social Media Marketing

Content Management

User Experience (UX)

Tools

Shopify

Job description

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We are currently recruiting an Ecommerce Lead for a well-known business.

1. Role Overview: Manage day-to-day trading and oversee the ecommerce and digital functions. The business operates in both B2B and B2C sectors, focusing on product and content management, user experience development, and continuous improvement of conversion rate, average order value, and customer retention.
2. Responsibilities:
   • Test new methods and features to personalise the customer experience.
   • Coordinate with third-party agencies for website development project management.
   • Manage CRO, PPC, SEO, social media, customer acquisition and retention, affiliate marketing, and website management.
3. Requirements: Broad knowledge of digital marketing and ecommerce. Experience with Shopify is highly advantageous.