East Anglia Regional Sales Manager - Drinks (On-Trade)

COREcruitment Ltd; Norwich; On-site; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Career growth

Independent brand

Collaborative culture

Job summary

COREcruitment Ltd is partnering with an independent drinks business in East Anglia to recruit a Regional Sales Manager covering the East Anglia on-trade. You will manage key accounts, win listings and drive revenue across wholesalers and independent free trade, visiting customers across Norfolk.

The ideal candidate has a strong on-trade drinks FMCG network, a proven track record in account management and negotiations, and the ability to lead trade marketing initiatives while working autonomously

Qualifications

• Proven track record in On-Trade sales within the drinks FMCG industry.
• Strong understanding of independent free trade sales, multiple groups and key accounts across Norfolk and East Anglia.
• Commercially astute with experience in account management, business development, and negotiations.
• Ability to lead trade marketing initiatives and drive impactful brand activations.
• Entrepreneurial mindset with the ability to work autonomously while contributing to a collaborative team.

Responsibilities

• Win and manage key on-trade accounts, securing listings and driving sales in wholesalers and independent free trade.
• Collaborate with marketing teams to deliver best-in-class activations, ensuring strong brand presence at point-of-sale.
• Build long-term relationships with key buyers, distributors, and retail decision-makers to maximize brand performance.
• Negotiate commercial terms, promotions, and trade agreements to drive revenue and profitability.

Job description

COREcruitment Ltd is partnering with an independent drinks business in East Anglia to recruit a Regional Sales Manager covering the East Anglia on-trade. You will manage key accounts, win listings and drive revenue across wholesalers and independent free trade, visiting customers across Norfolk.

The ideal candidate has a strong on-trade drinks FMCG network, a proven track record in account management and negotiations, and the ability to lead trade marketing initiatives while working autonomously