Regional Sales Manager

COREcruitment Ltd; Norwich; On-site; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Career growth

Independent brand

Collaborative culture

Job summary

COREcruitment Ltd is partnering with an independent drinks business in East Anglia to recruit a Regional Sales Manager covering the East Anglia on-trade. You will manage key accounts, win listings and drive revenue across wholesalers and independent free trade, visiting customers across Norfolk.

The ideal candidate has a strong on-trade drinks FMCG network, a proven track record in account management and negotiations, and the ability to lead trade marketing initiatives while working autonomously

Qualifications

• Proven track record in On-Trade sales within the drinks FMCG industry.
• Strong understanding of independent free trade sales, multiple groups and key accounts across Norfolk and East Anglia.
• Commercially astute with experience in account management, business development, and negotiations.
• Ability to lead trade marketing initiatives and drive impactful brand activations.
• Entrepreneurial mindset with the ability to work autonomously while contributing to a collaborative team.

Responsibilities

• Win and manage key on-trade accounts, securing listings and driving sales in wholesalers and independent free trade.
• Collaborate with marketing teams to deliver best-in-class activations, ensuring strong brand presence at point-of-sale.
• Build long-term relationships with key buyers, distributors, and retail decision-makers to maximize brand performance.
• Negotiate commercial terms, promotions, and trade agreements to drive revenue and profitability.

Job description

Regional Sales Manager – Independent Drinks Business - Norfolk - up to £45,000 + package

I am working with one of the best independent drinks business in East Anglia. They supply some of the most delicious products Norfolk has to offer. They represent the produce and quality ingredients the area has to offer and have a great range of drinks any thirsty customer would enjoy.

We are on the search for a Regional Sales Manager who will be responsible for managing business across the on trade in East Anglia. This role will be field based and involve working alongside larger groups, independent accounts and supporting wholesale channels.

The ideal candidate will have the relevant ON TRADE network to drive new business opportunities, whilst nurturing their existing customers.

Must be based in Norfolk and willing to drive across the area to visit customers.

What the role offers:

• A competitive salary and performance-based bonuses.
• Opportunities for professional development and career growth.
• The chance to work with a independent brand.
• A collaborative and supportive work culture.

The Regional Manager Responsibilities

• Win and manage key on-trade accounts, securing listings and driving sales in wholesalers and independent free trade.
• Collaborate with marketing teams to deliver best-in-class activations, ensuring strong brand presence at point-of-sale.
• Build long-term relationships with key buyers, distributors, and retail decision-makers to maximize brand performance.
• Negotiate commercial terms, promotions, and trade agreements to drive revenue and profitability.

The ideal Regional Manager Candidate:

• Proven track record in On-Trade sales within the drinks FMCG industry.
• Strong understanding of independent free trade sales, multiple groups and key accounts across Norfolk and East Anglia.
• Commercially astute with experience in account management, business development, and negotiations.
• Ability to lead trade marketing initiatives and drive impactful brand activations.
• Entrepreneurial mindset with the ability to work autonomously while contributing to a collaborative team.