Brand Manager

LEGO Gruppe; Slough; On-site; GBP 40,000 - 70,000; Full time

Job summary

Join a forward-thinking company dedicated to inspiring the builders of tomorrow through play. This exciting role in Brand Marketing focuses on creating impactful campaigns for kids, working alongside major entertainment partners. You'll lead innovative strategies, manage budgets, and collaborate with cross-functional teams to enhance brand equity and consumer engagement. With a commitment to diversity and inclusion, the company offers a hybrid work environment and various benefits, making it an ideal place to build your dream career.

Benefits

Family Care Leave

Insurance coverage including life and disability

Wellbeing resources

Colleague discount from day one

Performance-based bonus scheme

Qualifications

• Experience in managing budgets and in-market performance.
• Proven ability to handle complex campaigns and multiple agencies.

Responsibilities

• Define and implement marketing strategies for LEGO Girls.
• Manage budgets and analyze brand performance.

Skills

Brand Management

Consumer Goods Marketing

Analytical Skills

Communication Skills

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

IRI

Nielsen

Kantar

Circana

Job description

Job Description

Bring your full marketing kudos & energy to this role to step change our LEGO Girls first plans & themes. Ideate, deliver & optimise creative & impactful campaigns for our kids audience. Partner with some of the biggest IPs out there from Disney, Warner, & Universal to deliver unforgettable experiences and contribute to our mission to inspire and develop the builders of tomorrow through play. Because play teaches kids skills that will help them thrive in the rapidly-changing world of the 21st century.

Core Responsibilities

Brand Planning and Implementation

• Define & implement the UKI Girls audience priorities, KPIs & campaigns to achieve the overarching kids objectives.
• Input into the UK/Ireland Kids Marketing Strategy development, objective setting process, and consumer communications planning. Ensure efficient marketing plan execution for LEGO Girls first Themes in UK/Ireland.
• Implement innovative marketing strategies & activations that drive brand equity and build active consumers (penetration), re-activation (repeat purchase), and frequency (engagement) for your audience and The LEGO Group, including through new products and themes and the implementation of strong marketing plans.
• Work cross-functionally with key stakeholders internally & externally to align owned / earned / shared / paid (OESP) activities towards sales and brand impact.
• Monitor competitive activity and market needs to adapt brand strategies as necessary.
• Manage outside agency partners and collaborate with internal agencies.
• Manage external partnership relationships as designated by brand responsibilities.

Business & Project Management

• Plan and manage budgets and financials related to marketing campaigns.
• Establish retailer strategies with the sales team, and support key account sell-in of marketing programs.
• Analyze and evaluate brand and campaign performance, initiating corrective actions when needed.
• Collaborate with sales teams and key customers to provide category and shopper insights.
• Develop pricing recommendations aligned with UK/Ireland strategies.
• Work with Regional, Global & BU Cross-Functional Teams to deliver Integrated Planning.

Join Our Team

You will be part of a high-performing Brand Marketing team dedicated to inspiring and developing the builders of tomorrow in the UK & Ireland. We focus on innovative strategies and marketing plans to strengthen our brand and create demand among target consumers and shoppers.

What We Look For

• Experience in Brand Management and Consumer Goods Marketing, ideally with a top-tier company in FMCG, Entertainment, Fashion, or Health & Beauty.
• Proven ability to manage budgets, forecasts, and in-market performance with knowledge of reporting systems like IRI, Nielsen, Kantar, Circana.
• Experience managing complex campaigns (ATL and BTL) and working with multiple agencies and in-store marketing.
• Strong analytical skills and data-driven decision-making.
• Excellent communication and presentation skills.
• Ability to build networks internally and externally and operate across different organizational levels.
• Strategic and learning agility to navigate complex structures with multiple stakeholders.

Additional Information

Applications are reviewed continuously. We encourage early applications as roles may be withdrawn or amended at any time.

What’s in it for You?

• Family Care Leave
• Insurance coverage including life and disability
• Wellbeing resources and community building opportunities
• Colleague discount from day one
• Performance-based bonus scheme
• Hybrid workplace policy with an average of 3 days in the office per week

Our Commitment

We value diversity and inclusion, encouraging applicants from all backgrounds. We are committed to Children’s Rights and Child Wellbeing, requiring certain positions to undergo Child Safeguarding Background Screening.

Join Us

Imagine building your dream career and make it real. Join the LEGO team today.