Brand Manager

LEGO Gruppe; Slough; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Marketing Manager to lead innovative campaigns for a vibrant kids audience. This role involves collaborating with top-tier partners to create unforgettable experiences while driving brand growth. You'll be part of a high-performing team dedicated to inspiring the builders of tomorrow through play. With a focus on strategic planning, budget management, and cross-functional collaboration, this position offers a unique opportunity to make a significant impact in the market. Join a company that values creativity, diversity, and the importance of play in children's development.

Benefits

Family Care Leave

Life and Disability Insurance

Wellbeing Resources

Generous Colleague Discount

Hybrid Work Policy

Qualifications

• Experience in Brand Management and Consumer Goods Marketing.
• Strong analytical skills with a proven track record of leveraging data.

Responsibilities

• Define & implement marketing strategies for LEGO Girls audience.
• Manage budgets and financials related to marketing campaigns.

Skills

Brand Management

Consumer Goods Marketing

Analytical Skills

Communication Skills

Project Management

Budget Management

Marketing Strategy

Education

Degree in Marketing or Business Administration

Tools

IRI

Nielsen

Kantar

Circana

Job description

Job Description

Bring your full marketing kudos & energy to this role to step change our LEGO Girls first plans & themes: ideate, deliver & optimise creative & impactful campaigns for our kids audience. Partner with some of the biggest IPs out there: from Disney, to Warner & Universal, to deliver unforgettable experiences and contribute to our mission: to inspire and develop the builders of tomorrow through play. Because play teaches kids about skills that will help them thrive in the rapidly-changing world that is the 21st century.

Core Responsibilities:

Brand Planning and Implementation

• Define & implement the UKI Girls audience priorities, KPIs & campaigns to achieve the overarching kids objectives.

• Input into the UK/Ireland Kids Marketing Strategy development, objective setting process and consumer communications planning and ensure efficient marketing plan executions for LEGO Girls first Themes in UK/Ireland.

• Implement innovative marketing strategies & activations that drive brand equity and build active consumers (penetration), re-activation (repeat purchase) and frequency (engagement) for your audience and The LEGO Group incl through new products and themes and implementation of strong marketing plans.

• Work cross-functionally with key stakeholders internally & externally to gear the owned / earned / shared / paid (OESP) activities of the LEGO Group towards sales and brand impact.

• Monitor progress of competitive activity and changing market needs in order to facilitate modifications on brand strategies when necessary.

• Manage outside agency partners and drive collaboration with our internal agency.

• Manage external partnership relationships as designated brand responsibilities require.

Business & Project Management

• Plan and Manage budgets and financials related to marketing campaigns.

• Establish best retailer strategies in conjunction with the sales team, and aid key account preview sell-in of critical marketing programs when appropriate.

• Constant analysis and evaluation of brand and campaign performance and initiate corrective actions where necessary.

• Working closely with the sales team and key customers where necessary, to provide category and shopper insights to drive performance.

• Develop pricing recommendations to meet overall UK/Ireland strategies for designated brands.

• Work with the Regional, Global & BU Cross Functional Teams to deliver IntegratedPlanning

Play your part in our team succeeding!

You will be joining a high performing Brand Marketing team, responsible for driving forward The LEGO Group’s mission to Inspire and Develop the Builders of Tomorrow for the UK & Ireland. This team is responsible for implementing some of the best innovative strategies and marketing plans for the LEGO brand, creating strong demand and enabling the brand image to be strengthened amongst the target consumers and shoppers.

Do you have what it takes?

• General: Demonstrable experience in Brand Management and Consumer Goods Marketing. Ideally with a top tier company in either FMCG or Entertainment arena. Fashion/Health & Beauty also considered.

• Business acumen: demonstrable experience managing and leading budgets; product /demand forecasts; in market performance and tracking. Knowledge and understanding of key reporting systems (i.e. IRI, Nielsen, Kantar, Circana).

• Marketing Acumen: demonstrable experience running complex & multifaceted campaigns (ATL and BTL); understanding of key marketing principles; experience dealing and managing with multiple agencies and multiyared campaigns (incl understanding of in store).

• Strong analytical skills with a proven track record of leveraging data to drive business results.

• An excellent communicator, both verbally and in writing. Strong presentation skills able to demonstrate complex circumstances in a simple and easy to understand way.

• Very effective at building strong internal & external networks and able to operate with a wide range of people from different parts of the organization and with external partners.

• Demonstrable strategic & learning agility: capacity to flex style and approach, understanding of how to navigate complex structures with multiple stakeholders.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.