Luxury Brand Marketing Manager - Homeware

Get Recruited Ltd; Devon and Torbay; Remote; GBP 45,000; Full time

Job summary

An established industry player is on the lookout for a Luxury Brand Marketing Manager to lead their marketing efforts. This role offers the chance to shape brand identity, develop innovative marketing strategies, and manage a talented team. With a focus on luxury products, you'll be instrumental in executing creative campaigns and collaborating with key stakeholders. If you have a passion for luxury branding and a proven track record in marketing, this is the perfect opportunity to make a significant impact in a growing company.

Qualifications

• Experience as a Luxury Brand Marketing Manager or similar role.
• Ability to develop marketing plans and manage budgets.

Responsibilities

• Develop and implement marketing strategies for luxury brands.
• Oversee design and packaging development for the portfolio.
• Manage consumer PR strategies and key messaging.

Skills

Brand Marketing

Budget Management

Creative Campaign Development

Media Strategy

Product Development

Job description

LUXURY BRAND MARKETING MANAGER
WEST COUNTRY - REMOTE
UP TO £45,000 + FANTASTIC BENEFITS

THE OPPORTUNITY

We are working exclusively with a recognized luxury brand that is embarking on an exciting journey to expand its marketing function. We are seeking an experienced Luxury Brand Marketing Manager to join the team and contribute to taking the business to the next level.

Reporting to the Marketing Director, the Luxury Brand Marketing Manager will have autonomy to achieve brand objectives while leading a team of marketers and coordinating with external agencies. This role offers a great opportunity for an experienced professional to play a key part in the company's growth and success.

THE BRAND MARKETING MANAGER ROLE

1. Collaborate closely with the Marketing Director and marketing team.
2. Develop and implement marketing strategies in consultation with the Head of Marketing.
3. Create and maintain the brand identity toolkit, ensuring brand consistency across all channels.
4. Plan and execute annual marketing plans for all brands.
5. Conduct brand analysis to identify strengths, weaknesses, opportunities, and threats.
6. Develop compelling and distinctive creative campaigns.
7. Oversee design and packaging development for the portfolio.
8. Plan media campaigns across all consumer touchpoints.
9. Work with the Digital Lead to develop and monitor social media programs.
10. Manage consumer PR strategies and key messaging.
11. Analyze pricing strategies and implement pricing strategies accordingly.
12. Build relationships with key influencers and brand ambassadors.
13. Assist in product development by contributing to the innovation funnel.
14. Manage marketing projects effectively.
15. Champion the brand both internally and externally.
16. Coordinate cross-functional activities related to the brand.
17. Identify key insights from competitor, consumer, and category analyses.
18. Manage budgets and monitor marketing spend.
19. Serve as the main point of contact for supporting agencies and partners.

THE PERSON

1. Previous experience as a Luxury Brand Marketing Manager or similar role is essential.
2. Experience working with product-based luxury brands.
3. Proven ability to develop marketing plans, media strategies, and manage budgets.
4. Experience leading photoshoots and creative campaigns.

TO APPLY:

If you meet the above criteria for the Luxury Brand Marketing Manager position, please submit your CV for consideration. We will shortlist candidates soon and contact suitable applicants to discuss the role further.

Get Recruited is acting as an Employment Agency in relation to this vacancy.