Luxury Brand Marketing Manager - Homeware

GetRecruited UK Ltd; Haywards Heath; Remote; GBP 45,000; Full time

Job summary

An established industry player is seeking a Luxury Brand Marketing Manager to spearhead marketing strategies and brand development. This remote role offers the chance to work closely with the Marketing Director and a dynamic marketing team, ensuring brand consistency and driving innovative campaigns. The ideal candidate will have a proven track record in luxury brand marketing, with the ability to lead creative projects and manage budgets effectively. Join this exciting opportunity to shape the future of a recognized luxury brand and make a significant impact in a growing company.

Qualifications

• Experience as a Luxury Brand Marketing Manager or similar role.
• Proficiency in marketing planning and budget management.

Responsibilities

• Lead the development of marketing strategies and annual plans.
• Manage budgets and oversee design and packaging development.

Skills

Marketing Planning

Media Planning

Budget Management

Brand Analysis

Creative Campaign Design

Education

Bachelor's Degree in Marketing or Related Field

Job description

LUXURY BRAND MARKETING MANAGER
WEST COUNTRY - REMOTE
UP TO £45,000 + FANTASTIC BENEFITS

THE OPPORTUNITY

We're working with a recognized luxury brand that is about to embark on a significant growth phase. They are seeking an experienced Luxury Brand Marketing Manager to join their team and contribute to their strategic development. Reporting to the Marketing Director, you will have autonomy to achieve brand objectives and collaborate with a team of marketers and external agencies.

This role offers an excellent opportunity for an experienced professional to be a key driver in the company's future success.

THE BRAND MARKETING MANAGER ROLE

1. Collaborate closely with the Marketing Director and marketing team
2. Lead the development of marketing strategies in consultation with the Head of Marketing
3. Create and maintain the brand identity toolkit, ensuring consistency across all channels
4. Develop and implement annual marketing plans for all brands
5. Conduct brand analysis to identify strengths, weaknesses, opportunities, and threats
6. Design compelling and distinctive creative campaigns
7. Oversee design and packaging development across the portfolio
8. Plan media strategies across consumer touchpoints
9. Partner with the digital team to develop and monitor social media campaigns
10. Manage consumer PR strategies and key messaging
11. Conduct pricing analysis and develop strategies
12. Build relationships with key influencers and brand ambassadors
13. Assist in product development and innovation planning
14. Manage marketing projects effectively
15. Promote the brand internally and externally
16. Coordinate cross-functional activities related to branding
17. Analyze competitors, consumer insights, and market categories
18. Manage budgets and control spend
19. Serve as the primary contact for agencies and partners

THE PERSON

1. Previous experience as a Luxury Brand Marketing Manager or similar role
2. Experience with developing product-based brands
3. Proficiency in marketing planning, media planning, and budget management
4. Ability to lead photoshoots and creative projects

TO APPLY:

If you meet the above criteria, please send your CV for consideration. We will review applications promptly and contact shortlisted candidates to discuss the role.

Get Recruited is acting as an Employment Agency for this vacancy.