Brand Manager

1034 LEGO Company Limited; Slough; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

Join a dynamic team at a leading company committed to inspiring the builders of tomorrow. This role involves driving impactful marketing campaigns for a diverse audience, collaborating with major IPs, and managing budgets to enhance brand equity. You'll leverage your expertise in brand management and consumer goods marketing to execute innovative strategies that resonate with kids and families alike. With a focus on creativity and collaboration, this position offers the chance to make a real difference in a vibrant and inclusive environment. If you're ready to take your career to the next level, this opportunity awaits!

Benefits

Family Care Leave

Life and Disability Insurance

Wellbeing Resources

Colleague Discount

Bonus Scheme

Workplace Flexibility

Qualifications

• Experience in managing complex marketing campaigns and budgets.
• Strong analytical skills to leverage data for business results.

Responsibilities

• Define and implement marketing strategies for the UKI Girls audience.
• Analyze brand and campaign performance; initiate corrective actions.

Skills

Brand Management

Consumer Goods Marketing

Analytical Skills

Communication Skills

Budget Management

Project Management

Education

Degree in Marketing or Business

Tools

IRI

Nielsen

Kantar

Circana

Job description

Bring your full marketing kudos & energy to this role to step change our LEGO Girls first plans & themes: ideate, deliver & optimise creative & impactful campaigns for our kids audience. Partner with some of the biggest IPs out there: from Disney, to Warner & Universal, to deliver unforgettable experiences and contribute to our mission: to inspire and develop the builders of tomorrow through play. Because play teaches kids about skills that will help them thrive in the rapidly-changing world that is the 21st century.

Core Responsibilities:

1. Brand Planning and Implementation

• Define & implement the UKI Girls audience priorities, KPIs & campaigns to achieve the overarching kids objectives.
• Input into the UK/Ireland Kids Marketing Strategy development, objective setting process and consumer communications planning and ensure efficient marketing plan executions for LEGO Girls first Themes in UK/Ireland.
• Implement innovative marketing strategies & activations that drive brand equity and build active consumers (penetration), re-activation (repeat purchase) and frequency (engagement) for your audience and The LEGO Group including through new products and themes and implementation of strong marketing plans.
• Work cross-functionally with key stakeholders internally & externally to align the owned / earned / shared / paid (OESP) activities of the LEGO Group towards sales and brand impact.
• Monitor progress of competitive activity and changing market needs to adapt brand strategies when necessary.
• Manage outside agency partners and collaborate with our internal agency.
• Manage external partnership relationships as designated by brand responsibilities.

Business & Project Management

• Plan and manage budgets and financials related to marketing campaigns.
• Establish best retailer strategies with the sales team, and support key account preview sell-in of critical marketing programs when appropriate.
• Analyze and evaluate brand and campaign performance; initiate corrective actions as needed.
• Work closely with sales and key customers to provide category and shopper insights to enhance performance.
• Develop pricing strategies to meet overall UK/Ireland brand goals.
• Collaborate with Regional, Global & BU Cross-Functional Teams to deliver integrated planning.

Join Our Team!

You will be part of a high-performing Brand Marketing team responsible for driving LEGO’s mission to inspire and develop the builders of tomorrow across the UK & Ireland. This team executes innovative marketing strategies to strengthen demand and the brand image among our target consumers and shoppers.

What We Look For:

• Experience in Brand Management and Consumer Goods Marketing, preferably with a top-tier FMCG, Entertainment, Fashion, or Health & Beauty company.
• Strong business acumen with experience managing budgets, forecasts, and performance tracking systems like IRI, Nielsen, Kantar, Circana.
• Proven ability to run complex campaigns (ATL & BTL) and manage multiple agencies and in-store activities.
• Excellent analytical skills with a track record of leveraging data for business results.
• Outstanding communication and presentation skills, capable of simplifying complex ideas.
• Strong networking skills to operate effectively across diverse internal and external stakeholders.
• Strategic agility and adaptability in navigating complex organizational structures.

Applications are reviewed on an ongoing basis. We reserve the right to amend or withdraw this job posting at any time. We encourage interested candidates to apply promptly.

What’s In It For You?

• Family Care Leave - Enhanced paid leave options.
• Insurance - Life and disability coverage for peace of mind.
• Wellbeing - Resources and benefits to support physical and mental health, community building, and creativity.
• Colleague Discount - Access to our generous employee discount from day one.
• Bonus - Reward scheme for achieving goals.
• Workplace Flexibility - Hybrid work model with an average of 3 days in the office, role-dependent.

We value diversity and inclusion, striving to create a workplace where everyone feels safe, valued, and a sense of belonging. We are committed to equal employment opportunity and to children’s rights, including child safeguarding background checks for roles involving children.

Imagine building your dream career with LEGO!