E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Leicester; On-site; EUR 40,000 - 70,000; Full time

Job summary

A leading basketball brand is seeking an E-Commerce & Digital Marketing Manager to drive growth across the UK & EU. The successful candidate will oversee website management, digital marketing campaigns, and coordinate inventory to ensure readiness for product launches. Candidates should have a strong background in e-commerce and paid social, with a focus on performance marketing.

Qualifications

• 4+ years in e-commerce or digital marketing (sportswear or footwear ideal).
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
• Deep experience with Shopify/Shopify+.

Responsibilities

• Oversee e-commerce site development with 3rd-party developers.
• Plan, launch & optimize Paid Social campaigns (Meta, TikTok, Pinterest).
• Coordinate inventory with merchandising and logistics teams.

Skills

E-commerce

Digital Marketing

Paid Social

Google Analytics

Shopify

Data-Driven Decision Making

Tools

Google Ads Manager

Meta Business Suite

Job description

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Client:

House Of Fashion Associates

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Central Manchester

Head Office Based

D2C - Basketball brand

The legendary AND1 basketball brand is back.

We’re on the hunt for a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.

If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.

What You’ll Do:

Website Management:

• Oversee e-commerce site development with 3rd-party developers
• Optimize navigation, collections, UX, and product launches
• Align online product drops with inventory & marketing priorities

Digital Marketing & Paid Social:

• Plan, launch & optimize Paid Social campaigns (Meta, TikTok, Pinterest)
• Run A/B tests, audience segmentation, and bidding strategies
• Monitor metrics, deliver insights, and manage budgets
• Collaborate with creative/content teams to ensure ad impact
• Deliver clear performance reports & sales forecasts
• Manage marketing calendar and online trading budget
• Track trends to stay ahead of the curve

Inventory Management:

• Coordinate inventory with merchandising and logistics teams
• Ensure site readiness ahead of key launches and promos

What You’ll Bring:

• 4+ years in e-commerce or digital marketing (sportswear or footwear ideal)
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest
• Deep experience with Shopify/Shopify+
• Skilled in Google Analytics, Ads Manager, Meta Business Suite
• Strong performance marketing mindset (ROI, conversions, CPL)