Dutch GTM Associate: Enterprise Pipeline Builder

Workday, Inc.; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Workday, Inc. (Sana now part of Workday) is seeking a Go-To-Market Associate to act as a primary contact for multinational enterprise clients, shaping our GTM strategy and sourcing high-value opportunities.

You will work with senior leaders to identify trends, refine outreach tactics, and build durable relationships with executive stakeholders across 5+ countries, in a flexible hybrid setup that blends in-office and remote work.

Qualifications

• 2+ years in a commercial, sales, go-to-market, or business development role; or 2+ years in management consulting.
• Demonstrated experience in pipeline generation, client outreach, or lead qualification.

Responsibilities

• Drive Pipeline Generation: act as the initial contact for prospective enterprise clients, executing lead generation, qualification, and high-value deal sourcing.
• Execute Market Strategy: assess markets to identify emerging trends, strategic needs, and opportunities where Workday/Sana AI solutions add value.
• Shape the GTM Motion: collaborate with sales leadership to refine outreach blueprints, tools, and methodologies for global scaling.
• Build Relationships: convert strategic insights into results through relentless execution and executive stakeholder engagement.

Skills

Knowledge pioneer

Growth-focused

Excellence driven

Self-guided

Consultative seller

Outbound closer

Education

Bachelor's degree or higher

Job description

Workday, Inc. (Sana now part of Workday) is seeking a Go-To-Market Associate to act as a primary contact for multinational enterprise clients, shaping our GTM strategy and sourcing high-value opportunities.

You will work with senior leaders to identify trends, refine outreach tactics, and build durable relationships with executive stakeholders across 5+ countries, in a flexible hybrid setup that blends in-office and remote work.