GTM Associate: Enterprise Pipeline & Market Strategy

Workday, Inc.; Greater London; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

Workday, Inc. is seeking a Go-To-Market Associate to serve as the crucial first touchpoint for enterprise stakeholders and to help build a robust sales pipeline.

You will work closely with our leadership to shape the GTM motion, identify trends, and source high-value deals in a fast-growing, global B2B SaaS environment. This role rewards proactive delivery, cross-functional teamwork, and a hands-on approach to turning insights into revenue.

Qualifications

• 2+ years of professional experience in a commercial, sales, go-to-market, or business development role.
• Experience in pipeline generation, client outreach, or lead qualification.
• Professional proficiency in English with excellent written and verbal communication skills.

Responsibilities

• Act as the initial touchpoint for prospective enterprise clients to generate opportunities.
• Assess markets and identify trends and organizational needs where Workday solutions add value.
• Collaborate with leadership to refine outreach strategies and enable global scaling.
• Build relationships with executive stakeholders and translate insights into revenue.

Skills

Pipeline generation

Lead qualification

Client outreach

Go-to-market strategy

English proficiency

Education

Bachelor's degree or higher

Job description

Workday, Inc. is seeking a Go-To-Market Associate to serve as the crucial first touchpoint for enterprise stakeholders and to help build a robust sales pipeline.

You will work closely with our leadership to shape the GTM motion, identify trends, and source high-value deals in a fast-growing, global B2B SaaS environment. This role rewards proactive delivery, cross-functional teamwork, and a hands-on approach to turning insights into revenue.