Director, Content

Intercom; City Of London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A leading communication platform in London is looking for a Director of Content to oversee a high-performing content team. The role includes managing content strategies and output while collaborating with various departments. Ideal candidates should have strong storytelling abilities and a keen interest in technology. Competitive salary and benefits, including flexible work arrangements, are provided.

Benefits

Competitive salary and equity

Lunch served every weekday

Regular compensation reviews

Pension scheme with matching

Comprehensive health and dental insurance

Flexible paid time off

Paid maternity and paternity leave

Cycle-to-Work Scheme with secure bike storage

Standard MacBooks provided

Qualifications

• Experience in managing content teams and developing content strategies.
• Strong writing and communication skills.
• Ability to create multi-format content.

Responsibilities

• Manage editors and full‑stack marketers across Content and Advocacy.
• Create and scale multi-format content including writing, video, and customer stories.
• Collaborate with product, design, and marketing teams.

Skills

Research

Communication (Especially Writing)

Critical Thinking

Creativity

Collaboration

Relationship Building

Analysis

Job description

The Role

The Director of Content will manage editors and full‑stack marketers, working across Content, PMM, and Advocacy. They will own core Content artifacts: our content strategy; our thought leadership and proof library; and a high‑velocity content operation designed for speed, experimentation, and technical credibility.

They are responsible for turning complex technology and strategy into clear, credible, and creative stories that build belief in Intercom and Fin. They will create and scale multi‑format content, including writing, video, product demos, customer stories, social, and education. They will work daily with Product, Design, PMM, and Integrated Marketing to ensure everything we publish is fast, technically grounded, and reflects our marketing principles.

Attributes we're looking for:

• Ambitious & Competitive – You want a very successful career. You think big, set a high bar, and always go the extra mile.
• Confident & Decisive – You back yourself and your team. You ship over planning and ask for forgiveness, not permission.
• Curious & Intellectually Engaged – You’re always learning, reading, experimenting, and exploring how to improve work.
• Delivers Great Work & Works Hard – You reliably ship and put effort required to win, especially when competitors are working hard.
• Technical & Internet‑Native – You love technology, try new products, and understand digital culture and what resonates.
• Tasteful & Creative – You understand the zeitgeist and draw inspiration from design, art, and culture to create resonant ideas.
• Impatient & Change‑Oriented – You thrive in ambiguity, fix root causes, and build something new and better fast.

Skills we're looking for:

• Research – You can understand customers, stakeholders, and internal needs, applying the same mindset across functions.
• Communication (Especially Writing) – You write crisp briefs, synthesis memos, and updates that drive alignment.
• Critical Thinking – You reason from first principles, question assumptions, and find better ways forward.
• Creativity – You generate new ideas and see connections others miss, unconstrained by past practice.
• Collaboration – You build trust quickly and make other people better and more effective.
• Relationship Building – You connect with internal stakeholders, customers, and partners.
• Analysis – You measure impact, use data to decide, and iterate quickly.

Benefits

• Competitive salary and equity in a fast‑growing start‑up
• We serve lunch every weekday, plus a fully stocked kitchen and snacks
• Regular compensation reviews – we reward great work
• Pension scheme & match up to 4%
• Peace of mind with life assurance and comprehensive health and dental insurance
• Flexible paid time off policy
• Paid maternity leave and 6 weeks paternity leave for fathers
• If you’re cycling, we’ve got you covered on the Cycle‑to‑Work Scheme with secure bike storage
• MacBooks are our standard, but we also offer Windows for certain roles when needed

Policies

Intercom has a hybrid working policy. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture. Our policy is to not advocate on behalf of the company or employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms at personal time, and do not challenge or confront anyone for their views on non‑work related topics.

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, or any other legally recognized protected basis.

Join our Talent Community

Is this role not quite what you're looking for? Join our Talent Community to stay connected with us.