Direct Communications Executive

National Trust; Swindon; On-site; GBP 48,000; Full time

Job summary

A heritage organization in the UK is seeking a Direct Communications Executive to design and deliver marketing campaigns using Salesforce Marketing Cloud. The ideal candidate will have strong data manipulation skills and the ability to troubleshoot technical issues for effective campaign delivery. This position offers a base salary of £37,500 plus a £10,000 market supplement, along with a comprehensive benefits package including a substantial pension scheme and flexible working options.

Benefits

Substantial pension scheme

Flexible working

Gym membership discounts

Holiday purchase scheme

Qualifications

• Knowledge of Salesforce Marketing Cloud implementation and configuration.
• Familiarity with customer data manipulation in databases.
• Experience in delivering personalized marketing campaigns.

Responsibilities

• Design and develop workflows with Salesforce Marketing Cloud.
• Deliver millions of email communications monthly.
• Support Membership and Fundraising with marketing best practices.

Skills

Data manipulation

Coding skills (SQL, AMPScript, JavaScript, HTML)

Communication and collaboration skills

Troubleshooting technical issues

Understanding digital customer journeys

Tools

Salesforce Marketing Cloud

Adobe Campaign

Pardot

Job description

Direct Communications Executive

We're looking for a Direct Communications Executive to join our Customer Journeys team. You'll build and deliver our direct communication and marketing campaigns using our automation and data platforms, Salesforce Marketing Cloud, Marketing Cloud Personalisation and Salesforce Data Cloud.

You'll use your technical, data and coding skills to shape and deliver targeted, personalised and relevant marketing communication journeys to our supporters within our emails and across our website. Reporting into our Senior Marketing Automation Manager you’ll be part of a team of marketing automation specialists within the Customer Journeys team.

What you’ll be doing

• Design and develop workflows with Salesforce Marketing Cloud, Data Cloud and Marketing Cloud Personalisation.
• Deliver 6 million email and direct mail communications monthly and deploy personalised experiences on our website.
• Build robust, repeatable campaigns, journeys and personalised experiences with a focus on accuracy and compliance.
• Support our Membership and Fundraising teams in an agile environment to embed best practice.
• Translate data briefs into campaign workflows that include customised segmentation, A/B testing, personalisation and tracking logic.

Minimum application criteria

• Knowledge of the implementation and configuration of Salesforce Marketing Cloud.
• Strong data manipulation and coding skills e.g. SQL, AMPScript, JavaScript, HTML.
• Familiarity with manipulation of customer data within a relational database.
• Ability to troubleshoot and resolve technical or data issues related to the set up or delivery of marketing campaigns.
• Experience of setting up and delivering campaigns in Salesforce Marketing Cloud, or similar tools such as Adobe Campaign or Pardot.
• Experience of delivering personalised experiences across both email and web.
• Understanding of data protection legislation and its practical application in direct marketing.
• Understanding of digital customer journeys.
• Communication and collaboration skills.
• Adept at dealing with change.

Please note the advertised salary is inclusive of a £10,000 reviewable market supplement. Your base salary will be £37,500 and you’ll receive the market supplement as an allowance on top.

Benefits package

• Substantial pension scheme of up to 10% basic salary.
• Free entry to National Trust places for you, a guest and your children (under 18).
• Rental deposit loan scheme.
• Season ticket loan.
• EV car lease scheme.
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts.
• Holiday allowance up to 32 days relating to length of service.
• Holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible.
• Employee assistance programme.

The National Trust has the motto “For everyone, for ever” at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.