Digital Performance Lead - Residential Leasing

Residential Living Recruitment; Manchester; On-site; GBP 45,000 - 65,000; Full time

Job summary

Residential Living Recruitment is seeking a Digital Performance Manager to own our digital marketing performance across a growing SFH portfolio. You will drive lead generation, occupancy and conversion through data-led strategies and collaboration with leasing, asset management and operations teams.

You will optimise PPC, paid social, SEO and display campaigns, track GA4 analytics, and translate insights into commercial recommendations that boost occupancy and ROI.

Qualifications

• Proven experience in digital performance marketing.
• Strong analytical skills turning data into commercial recommendations.
• Experience managing PPC, Paid Social, SEO and digital advertising campaigns.
• Knowledge of GA4 and digital reporting platforms.
• Experience managing marketing budgets and ROI.
• Exposure to CRM systems, lead management and marketing automation.

Responsibilities

• Develop and implement a digital marketing strategy across a growing residential portfolio.
• Manage and optimize paid search, paid social, display advertising and audience targeting.
• Collaboration with agencies to maximise lead generation and leasing performance.
• Monitor campaign performance across locations, developments and customer segments.
• Deliver reporting and actionable recommendations to senior stakeholders.
• Improve website performance and online customer journey via data-driven decisions.

Skills

Digital marketing

Analytics

PPC

Paid social

SEO

Campaign optimization

ROI analysis

Tools

GA4

CRM systems

Marketing automation

Job description

Residential Living Recruitment is seeking a Digital Performance Manager to own our digital marketing performance across a growing SFH portfolio. You will drive lead generation, occupancy and conversion through data-led strategies and collaboration with leasing, asset management and operations teams.

You will optimise PPC, paid social, SEO and display campaigns, track GA4 analytics, and translate insights into commercial recommendations that boost occupancy and ROI.