Digital Marketing Executive

Forward Role Recruitment; Manchester; On-site; GBP 30,000 - 35,000; Full time

Job summary

Forward Role Recruitment is seeking a Digital Marketing Executive in Manchester City Centre with hybrid work options. The role focuses on owning lead generation across paid search and paid social, while coordinating with an external paid media agency to translate data into actionable decisions.

You will manage CRM-driven lead tracking, contribute to site optimization, and support SEO and listings. A commercial, results-driven mindset is essential for success.

Qualifications

• Strong understanding of paid media across search and social is essential.
• Experience working with a media agency and interrogating data.
• Comfort presenting performance data in meetings.
• Experience with CRM, website optimization, SEO or listing platforms is a plus.

Responsibilities

• Manage and optimise lead generation activity across paid search and paid social.
• Collaborate with the paid media agency and challenge the strategy when needed.
• Own CRM processes to track, nurture and convert leads.
• Support the website to optimise for conversion.
• Contribute to SEO performance and visibility.
• Manage listings on third-party platforms and report performance regularly.

Skills

Paid media (search & social)

CRM

Website optimization

SEO

Lead generation

Data analysis & reporting

Job description

Digital Marketing Executive

Location: Manchester City Centre (Hybrid)

Salary: £30,000-£35,000

A fast-growing residential property business is looking for a Digital Marketing Executive to join their marketing team, taking ownership of lead generation across paid and performance channels.

This is a genuinely performance-led role. You'll sit at the centre of the marketing function, working closely with an external paid media agency and translating data into decisions the wider team can act on.

The role:

• Manage and optimise lead generation activity across paid search and paid social
• Work closely with the paid media agency, understanding the strategy behind the numbers and challenging it where needed
• Own CRM processes to ensure leads are tracked, nurtured and converted effectively
• Support the website to ensure it's optimised for conversion
• Contribute to SEO performance and visibility
• Manage listings across relevant third-party platforms
• Report on performance regularly, presenting data and insight back to the wider team

What we're looking for:

• A strong, demonstrable understanding of paid media (search and social) is essential, this is the priority skill for the role
• Comfortable working with a media agency, able to speak their language and interrogate their data rather than just receive it
• Confident communicator, happy presenting performance data in meetings
• Broader experience across CRM, website, SEO or listing platforms is a strong advantage
• A commercial, lead-gen mindset, someone who thinks in terms of cost per lead and conversion, not just impressions and clicks