Digital Marketing Lead

3Search; England; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working model

Global remit across city destinations

Collaborative culture

Discounts across hotel portfolio

Exposure to brand, ecommerce & revenue

Job summary

A leading hospitality group in London is seeking a Digital Performance Lead to shape paid media strategy across global markets. The role involves overseeing performance insights, guiding optimization campaigns, and collaborating with various teams to drive growth. Candidates should have over 5 years of experience in performance marketing, particularly in paid search and social media, along with strong data analysis and strategy skills. This position offers hybrid working with a dynamic team focused on innovative growth strategies.

Qualifications

• 5+ years of experience in performance marketing or digital media.
• Demonstrated success in improving ROAS and CPA across various markets.
• Ability to analyze complex data and manage agency relationships.
• Strong grasp of geo-targeting, segmentation and localisation strategies.
• Proficient in GA4, Looker Studio and Excel/Sheets; SQL is a plus.

Responsibilities

• Set the strategic agenda for paid media in partnership with the agency.
• Own performance insights across all hotels and geographies.
• Guide multi-channel test-and-learn campaigns to optimize results.
• Review forecasts and reports to ensure rigour and actionability.
• Collaborate with Brand, CRM, Distribution and Revenue to support full-funnel conversion.

Skills

Performance marketing expertise

Paid search experience

Data analysis skills

Geo-targeting and segmentation proficiency

Agency relationships

Geo-targeting

Localization

GA4

Looker Studio

Excel/Sheets

SQL

Tools

GA4

Looker Studio

Excel/Sheets

SQL

Job description

🚀 Performance & Growth Marketing Recruitment -🤝 Connecting Top Talent with Top Brands

• Digital Performance Lead
• Hotels - Hospitality
• London | Hybrid (3 days office)

We're working with a leading hospitality group redefining the guest experience through smart technology and innovative design. With expansion across global cities, they’re investing in digital capability to drive targeted growth and enhance every stage of the customer journey. As they strengthen their commercial function, this new role offers the chance to shape strategy across a diverse international footprint — without hands‑on campaign execution.

The Digital Performance Lead will oversee all paid media performance across global markets, acting as the internal owner of paid investment outcomes. You’ll steer strategy, challenge assumptions, and champion performance insight — working closely with an external agency and cross‑functional teams to unlock profitable growth.

Responsibilities

• Set the strategic agenda for paid media, partnering with the agency to align plans with brand and revenue goals.
• Own performance insights across all hotels and geographies, identifying what’s working and where to optimise.
• Guide test‑and‑learn campaigns across channels, formats, and audiences to refine digital impact.
• Interrogate media forecasts and performance reports to ensure commercial rigour and actionability.
• Collaborate with Brand, CRM, Distribution and Revenue teams to support full‑funnel conversion.

Qualifications

• 5+ years in performance marketing or digital media, with deep experience in paid search & social.
• Track record of improving ROAS, CPA and media contribution at scale across markets.
• Comfort working with complex data, performance dashboards, and agency relationships.
• Strong grasp of geo‑targeting, segmentation, and localisation strategies.
• Tools proficiency: GA4, Looker Studio, Excel/Sheets; SQL is a plus.

Benefits & Why You’ll Love It

• Hybrid working (3 days onsite in central London HQ).
• Global remit across top‑tier city destinations.
• Ownership without platform execution.
• Genuine innovation: test betas, shape roadmaps, and influence spend strategy.
• Collaborative culture that values clarity, insight and commercial thinking.
• Exposure to brand, ecommerce, and revenue management functions.
• Opportunity to grow in a business with international expansion plans.
• Discounts and perks across hotel portfolio.

Apply today to take your career to the next level with a pioneering company committed to equal opportunity.

We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates.