Digital Marketing Manager

Nigel Wright Recruitment; Lancashire; On-site; GBP 45,000 - 65,000; Full time

Job summary

Nigel Wright Recruitment is seeking a Digital Marketing Manager to own the customer acquisition strategy across multiple digital channels. You will shape strategy, optimise performance and influence senior stakeholders while remaining hands-on in delivery.

Reporting into the Marketing Director, you’ll drive campaigns across paid, organic and owned channels, manage relationships with agencies, and work closely with sales and operations to align marketing activity with business goals.

Qualifications

• Proven experience in a Digital Marketing Manager or Performance Marketing role.
• Strong PPC expertise with ROI and revenue growth.
• Deep understanding of SEO strategy, technical SEO and content optimization.
• Experience managing acquisition campaigns across multiple digital channels.
• Strong analytical skills and data-driven decision making.
• Experience in a fast-paced, commercially focused environment.
• Excellent stakeholder management and communication skills.

Responsibilities

• Develop and execute acquisition strategies across paid, organic, and owned channels.
• Lead PPC strategy and optimization across Google Ads and paid social.
• Own SEO performance, improving organic visibility, rankings, and website traffic.
• Drive customer acquisition across all digital channels, and improve lead generation and conversions.
• Manage agency and third-party relationships to maximise marketing effectiveness.
• Analyse campaign performance and identify opportunities for data-led decisions.
• Align marketing activity with business objectives alongside commercial, sales and operations teams.
• Manage website performance, CRO initiatives and marketing technology platforms.

Skills

PPC management

SEO

Analytics

Stakeholder management

Tools

Google Ads

Google Analytics

CRO tools

Paid social platforms

Job description

We’re partnering with a highly successful, fast-growing business looking to appoint a Digital Marketing Manager to take ownership of customer acquisition strategy and performance across multiple digital channels.

This is an opportunity to join a commercially focused organisation undergoing significant growth, where digital marketing plays a key role in driving leads, enquiries and revenue. You’ll have the autonomy to shape strategy, optimise performance and influence senior stakeholders, while remaining hands‑on in delivery.

Key Responsibilities

Reporting into the Marketing Director, you’ll be responsible for developing and executing acquisition strategies that drive measurable growth across paid, organic and owned channels.

• Lead PPC strategy and optimisation across Google Ads and paid social platforms.
• Own SEO performance, improving organic visibility, rankings and website traffic.
• Drive customer acquisition across all digital channels, continuously improving lead generation and conversion rates.
• Manage agency and third‑party relationships to maximise marketing effectiveness.
• Analyse campaign performance, identify opportunities and make data‑led decisions.
• Work closely with commercial, sales and operational teams to align marketing activity with business objectives.
• Manage website performance, CRO initiatives and marketing technology platforms.

Key Attributes

We’re looking for someone who combines strategic thinking with a hands‑on approach. You’ll likely have:

• Proven experience in a Digital Marketing Manager or Performance Marketing role.
• Strong PPC expertise with a track record of delivering ROI and revenue growth.
• Deep understanding of SEO strategy, technical SEO and content optimisation.
• Experience managing acquisition campaigns across multiple digital channels.
• Strong analytical skills and confidence using data to drive decisions.
• Experience working in a fast‑paced, commercially focused environment.
• Excellent stakeholder management and communication skills.