Digital Marketing Manager

Beagle; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

Beagle in London is seeking a commercially focused Digital Marketing Manager to lead digital performance across a luxury hotel portfolio. You will develop, implement and optimise strategies to increase brand awareness, drive direct bookings and maximise ROI, working with the Director of Marketing and agency partners to deliver effective paid strategies.

You will manage budgets across direct channels and third-party platforms, monitor performance and identify opportunities to improve conversions

Qualifications

• Has proven experience in a digital marketing or paid media role, ideally within hospitality, travel or leisure sector.
• Has experience managing and optimising significant digital marketing budgets.
• Is highly analytical, commercially aware and comfortable interpreting performance data.

Responsibilities

• Develop and optimise digital marketing strategies aligned to commercial objectives.
• Lead paid digital activity across Paid Search, Performance Max, Paid Social, Display and Metasearch.
• Work closely with the Director of Marketing and digital agency partners to develop and execute effective paid digital strategies.
• Manage digital marketing budgets across direct channels and third-party platforms.
• Monitor campaign performance, analyse data and identify opportunities to improve conversion, acquisition costs and overall digital performance.
• Support hotel teams with F&B campaigns and local digital advertising.
• Identify opportunities to continually improve digital performance and return on investment.

Skills

Digital marketing

Paid media

Analytics

Budget management

Stakeholder management

Job description

We’re looking for a commercially driven Digital Marketing Manager to lead digital performance across a luxury hotel portfolio. This is an exciting opportunity for a digital marketing specialist who understands how to turn data, insight and creativity into measurable commercial results.

You will be responsible for developing, implementing and optimising digital marketing strategies that increase brand awareness, drive direct bookings and maximise return on investment.

The role:

• Develop and optimise digital marketing strategies aligned to commercial objectives
• Lead paid digital activity across Paid Search, Performance Max, Paid Social, Display and Metasearch
• Work closely with the Director of Marketing and digital agency partners to develop and execute effective paid digital strategies.
• Manage digital marketing budgets across direct channels and third-party platforms
• Monitor campaign performance, analyse data and identify opportunities to improve conversion, acquisition costs and overall digital performance.
• Support hotel teams with F&B campaigns and local digital advertising
• Identify opportunities to continually improve digital performance and return on investment

You will be a commercially focused digital marketer with strong experience managing paid media campaigns and budgets. You will be comfortable working with multiple stakeholders and agency partners, and confident using data to make informed decisions.

We are looking for someone who:

• Has proven experience in a digital marketing or paid media role, ideally within hospitality, travel or leisure sector.
• Has strong hands-on knowledge of Paid Search, Performance Max, Paid Social, Display and Metasearch.
• Understands the hotel booking journey and the importance of driving direct bookings and reducing reliance on third-party channels.
• Has experience managing and optimising significant digital marketing budgets.
• Is highly analytical, commercially aware and comfortable interpreting performance data.