Digital Performance Manager (SFH)

Residential Living Recruitment; Manchester; On-site; GBP 45,000 - 65,000; Full time

Job summary

Residential Living Recruitment is seeking a Digital Performance Manager to own our digital marketing performance across a growing SFH portfolio. You will drive lead generation, occupancy and conversion through data-led strategies and collaboration with leasing, asset management and operations teams.

You will optimise PPC, paid social, SEO and display campaigns, track GA4 analytics, and translate insights into commercial recommendations that boost occupancy and ROI.

Qualifications

• Proven experience in digital performance marketing.
• Strong analytical skills turning data into commercial recommendations.
• Experience managing PPC, Paid Social, SEO and digital advertising campaigns.
• Knowledge of GA4 and digital reporting platforms.
• Experience managing marketing budgets and ROI.
• Exposure to CRM systems, lead management and marketing automation.

Responsibilities

• Develop and implement a digital marketing strategy across a growing residential portfolio.
• Manage and optimize paid search, paid social, display advertising and audience targeting.
• Collaboration with agencies to maximise lead generation and leasing performance.
• Monitor campaign performance across locations, developments and customer segments.
• Deliver reporting and actionable recommendations to senior stakeholders.
• Improve website performance and online customer journey via data-driven decisions.

Skills

Digital marketing

Analytics

PPC

Paid social

SEO

Campaign optimization

ROI analysis

Tools

GA4

CRM systems

Marketing automation

Job description

An exciting opportunity has arisen for an ambitious and commercially focused Digital Performance Manager to join a rapidly growing residential property business operating within the Single Family Housing (SFH) sector. This is a highly visible role where you'll take ownership of digital marketing performance, helping to drive leasing success and occupancy across a growing portfolio of high-quality rental homes.

This is far more than a traditional digital marketing position. You'll be responsible for understanding how digital activity directly influences customer acquisition and occupancy, using data, insights and technology to optimise performance and deliver measurable commercial outcomes.

The Opportunity

Working closely with Asset Management, Leasing and Operations teams, you'll develop and execute digital marketing strategies that generate high-quality leads, improve conversion rates and support the successful lease-up of new developments. You'll have the autonomy to test new ideas, challenge existing approaches and identify opportunities to improve performance across the customer journey.

Key Responsibilities

Digital Strategy & Performance

• Develop and implement a digital marketing strategy across a growing residential portfolio.
• Manage and optimise paid search, paid social, display advertising and audience targeting campaigns.
• Work with agency partners to maximise lead generation and leasing performance.
• Maintain brand consistency across all marketing channels and customer touchpoints.

Leasing & Occupancy Performance

• Partner with Leasing and Asset Management teams to support occupancy targets.
• Use performance data to identify opportunities to improve leasing velocity.
• Develop targeted campaigns for specific developments and unit types.
• Support new site launches and mobilisation campaigns.

Analytics & Insight

• Monitor and analyse campaign performance across locations, developments and customer segments.
• Deliver meaningful reporting and actionable recommendations to senior stakeholders.
• Identify trends and opportunities to improve acquisition efficiency and marketing effectiveness.

Website & Customer Experience

• Take ownership of website performance and conversion optimisation.
• Improve the online customer journey through data-led decision making.

What We're Looking For

We're keen to speak with candidates who combine strong digital marketing expertise with a commercial mindset and a passion for data-driven decision making.

You’ll ideally have:

• Proven experience in digital performance marketing and customer acquisition.
• Strong analytical skills with the ability to turn data into commercial recommendations.
• Experience managing PPC, Paid Social, SEO and digital advertising campaigns.
• Knowledge of Google Analytics (GA4) and digital reporting platforms.
• Experience managing marketing budgets and demonstrating ROI.
• Exposure to CRM systems, lead management and marketing automation.

If you're analytical, commercially minded, and excited by the opportunity to shape digital strategy within a fast-growing real estate environment, we'd love to hear from you.