Senior Onsite Search & Merchandising Lead

FRASERS GROUP; Shirebrook; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Frasers Champion

Retail Reconnect

Fearless 1200

Employee Welfare

Job summary

Frasers Group is seeking a Search and Online Merchandising Manager to drive the digital roadmap across Search, Merch and Personalisation. You will develop data-driven strategies and collaborate with cross-functional teams to optimise user journeys for multiple brands.

The role combines leadership of the optimisation team, vendor management, AB testing, and close partnership with the CDP and experimentation teams to deliver measurable improvements.

Qualifications

• Proven experience in a digital optimisation role.
• Strong leadership and team management skills.
• Deep understanding of data-driven strategies and how to translate insights into actions.
• Expertise in onsite search optimisation and merchandising tools.

Responsibilities

• Support digital optimisation lead on a product discoverability roadmap.
• Drive the vision for onsite search optimisation across fascias, enhancing the search experience to meet business goals.
• Overseeing data driven, customer-centric merchandising strategies.
• Contribute to and manage digital projects from concept to delivery from an optimisation point of view.
• Work with our CDP team to understand how we better utilise customer data and increase 1:1 personalisation.
• Lead cross-functional efforts to optimise customer experiences during trade events and other key initiatives.
• Manage the day to day relationship with the search and merch vendors
• Manage and mentor the optimisation team, fostering a culture of innovation and excellence.
• Ensure the team is aligned with strategic objectives and deliverables, providing guidance and support where needed.
• Work with experimentation team to ensure best in class AB testing programme on the search and merch platform.
• Utilise data insights to identify customer pain points in the journey, presenting actionable recommendations for optimisationand then prioritisation of these changes within roadmap.
• Oversee weekly trade reporting, ensuring clear communication of progress and results to stakeholders.
• Establish a culture of continuous improvement, regularly reviewing and refining optimisation processes, tools, and strategies based on feedback and performance metrics.

Skills

Digital optimisation

Leadership

Data-driven

Onsite search

Merchandising

AB testing

Tools

Algolia

Attraqt

GA

ContentSquare

Job description

Frasers Group is seeking a Search and Online Merchandising Manager to drive the digital roadmap across Search, Merch and Personalisation. You will develop data-driven strategies and collaborate with cross-functional teams to optimise user journeys for multiple brands.

The role combines leadership of the optimisation team, vendor management, AB testing, and close partnership with the CDP and experimentation teams to deliver measurable improvements.