Head of Digital Search & Merchandising

Frasers Group; Mansfield; On-site; GBP 85,000 - 110,000; Full time

Benefits offered by this job

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Retail Trust

Job summary

Frasers Group is recruiting a Search and Online Merchandising Manager to drive our digital roadmap, optimise search, merchandising, and personalisation across multiple brands. You will shape a data-driven strategy and lead cross-functional teams to enhance user journeys and business performance.

The role requires proven digital optimisation experience, strong leadership, and expertise with tools like Algolia and Attraqt, plus analytics and AB testing proficiency.

Qualifications

• Proven experience in a digital optimisation role.
• Strong leadership and team management skills.
• Data-driven strategies with the ability to translate insights into action.
• Expertise in onsite search optimisation and merchandising tools (Algolia/Attraqt).
• Excellent analytical skills with experience in AB testing.

Responsibilities

• Support digital optimisation lead on a product discoverability roadmap.
• Drive onsite search optimisation across fascias to meet business goals.
• Contribute to and manage digital projects from concept to delivery.
• Work with CDP team to increase 1:1 personalisation.
• Lead cross-functional efforts to optimise experiences during events.
• Manage day-to-day relationships with search and merch vendors.
• Mentor the optimisation team and ensure strategic alignment.
• Oversee AB testing programme on the search and merch platform.
• Use data insights to identify pain points and prioritise roadmap changes.

Skills

Digital optimisation

Leadership

Data-driven strategy

Onsite search optimisation

Merchandising tools

A/B testing

Project management

Stakeholder management

Analytical tools

Communication

Tools

Algolia

Attraqt

Google Analytics

ContentSquare

Job description

Frasers Group is recruiting a Search and Online Merchandising Manager to drive our digital roadmap, optimise search, merchandising, and personalisation across multiple brands. You will shape a data-driven strategy and lead cross-functional teams to enhance user journeys and business performance.

The role requires proven digital optimisation experience, strong leadership, and expertise with tools like Algolia and Attraqt, plus analytics and AB testing proficiency.