Digital Optimisation Lead – Personalisation & Insights

Frasers Group; Mansfield, Shirebrook; On-site; GBP 28,000 - 40,000; Full time

Benefits offered by this job

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Retail Trust

Job summary

Frasers Group in Mansfield is seeking an Optimisation Assistant to help implement a data-driven Search and Visual Merchandising strategy across our brands. You will personalise experiences and drive innovations that improve consumer journeys on-site and in apps.

You will own the development and oversight of data-driven merchandising strategies, manage onsite search configurations, and work cross-functionally on the Digital roadmap. A degree and strong analytics mindset are essential.

Qualifications

• Degree in a related subject.
• Commercial and analytical mindset.
• Passionate about customer behaviour and online experiences.
• Strong data-driven mindset with commercial understanding.
• Experience using web analytics tools; ContentSquare and Google Analytics preferred.

Responsibilities

• Own the development, implementation, and oversight of data-driven, customer-centric visual merchandising strategies.
• Manage onsite search, ensuring optimal configuration across fascias and enhancing the search experience.
• Enhance personalisation on site and app via search and merch tools.
• Contribute new ideas into our Digital roadmap.
• Promote a culture of experimentation, ensuring we iterate with proven uplifts.
• Analyze and interpret A/B test results, compiling outcomes and next steps.
• Utilise and update playbooks of best practices for scalable optimisation.
• Use data insights to identify customer pain points and present optimisation recommendations.
• Work cross-functionally to optimise experiences during trade events and initiatives.
• Help build, develop and manage weekly reporting on key insights and actions.

Skills

Analytical mindset

Commercial mindset

Customer behaviour understanding

Data-driven decision making

Web analytics experience

Education

Degree in related subject

Tools

ContentSquare

Google Analytics

Job description

Frasers Group in Mansfield is seeking an Optimisation Assistant to help implement a data-driven Search and Visual Merchandising strategy across our brands. You will personalise experiences and drive innovations that improve consumer journeys on-site and in apps.

You will own the development and oversight of data-driven merchandising strategies, manage onsite search configurations, and work cross-functionally on the Digital roadmap. A degree and strong analytics mindset are essential.