Digital Marketing Officer (Fixed-Term)

Dn Colleges Group; Doncaster; On-site; GBP 28,000 - 30,000; Part time

Benefits offered by this job

Competitive salary

30 days annual leave pro rata + bank

Professional development

On-site gym

Discounts and staff perks

Job summary

Doncaster College is seeking an enthusiastic Digital Marketing Officer on a part-time basis to lead digital campaigns across social media, email and online ads. You will analyse performance data to inform strategy, optimise content, and collaborate with the wider marketing team to enhance the college's online presence.

The role requires 2+ years in digital marketing, strong copywriting and CMS experience, with a 28-hour work week and a Grade 4 salary range.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 2+ years using digital marketing platforms including analytics, social media management and email marketing tools.
• Experience leading digital campaigns from concept to delivery with performance reporting.
• Experience managing advertising budgets and campaigns across Meta, Snap, TikTok and Google Ads.
• Strong copywriting, content management, data analysis and paid social advertising skills.

Responsibilities

• Lead delivery of digital marketing campaigns across social, email and other channels.
• Create, deploy and optimise email campaigns including audience selection and A/B testing.
• Monitor and manage social media activity and analyse performance.
• Collect, analyse and report campaign data with recommendations.
• Research market trends and audience insights to inform strategies.
• Maintain and update email subscriber data for marketing activity.
• Update and optimise website content for SEO and GEO/AIO performance.
• Monitor website traffic to improve engagement and performance.
• Produce clear reports and present findings to support data-driven decisions.

Skills

Digital marketing analytics

Social media management

Email marketing

Copywriting

Web content update

Data analysis

Education

Bachelor's degree in Marketing/Communications

Tools

Looker Studio

WordPress

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Job description

Are you passionate about creating engaging digital campaigns and using data to drive better results? We are looking for a Digital Marketing Officer to join our marketing team on a temporary maternity cover basis.

In this role, you will work closely with the wider marketing team to plan, deliver and evaluate digital marketing activity that helps strengthen our online presence and engage key audiences. You'll take a lead role in delivering campaigns across social media, email marketing and digital advertising platforms, using insight and analytics to inform decisions and improve performance.

This is an exciting opportunity for a creative and analytical marketing professional who enjoys combining compelling content with data-driven thinking. You'll contribute to campaigns that support the organisation's objectives, collaborate with colleagues across the team and help ensure our digital channels remain engaging, effective and up to date. If you enjoy working across a variety of digital platforms and seeing the impact of your work through measurable results, this could be the opportunity for you.

KEY RESPONSIBILITIES

• Lead the delivery of digital marketing campaigns across social media, email marketing and other digital channels.
• Create, deploy and optimise email marketing campaigns, including audience selection, content formatting and A/B testing.
• Monitor and manage social media activity, scheduling content, engaging with posts and analysing performance.
• Collect, analyse and report on campaign data, providing recommendations to improve future activity.
• Research market trends and audience insights to help inform marketing strategies.
• Maintain and update email subscriber data to support marketing activity.
• Update and optimise website content to improve search engine optimisation (SEO) and GEO/AIO performance.
• Monitor website traffic and identify opportunities to improve user engagement and performance.
• Produce clear reports and present findings to support data-driven decision making.

ESSENTIAL CRITERIA

• Bachelor's degree in Marketing, Communications or a related field.
• At least two years' experience using digital marketing platforms, including analytics, social media management and email marketing tools.
• Experience leading digital campaigns from concept through to delivery, ongoing management and performance reporting.
• Experience managing advertising budgets and delivering campaigns across platforms such as Meta, Snap, TikTok and Google Ads.
• Strong digital marketing skills, including copywriting for web, email and social media, content management system experience, data analysis, paid social advertising and excellent attention to detail.

DESIRABLE CRITERIA

• Accreditation or certification in Google Analytics or a similar platform.
• Experience working with WordPress or other website content management systems and using Looker Studio.
• Experience creating digital and social media content, particularly within education, the public sector or another regulated environment.

EMPLOYMENT DETAILS

• Location: Doncaster College
• Salary: Grade 4 (£27,944 - £30,468)
• Actual Salary: £22,040.34 - £24,031.10
• Contract Type: Temporary (Maternity Cover)
• Hours: 28 hours per week, Monday to Thursday, 8:30am - 4:30pm
• Reporting Line: Web Developer

WHY JOIN US?

• Competitive salary
• 30 Bookable annual leave days (Pro rata) + bank holidays, and 2 weeks off at Christmas.
• Professional development opportunities.
• Access to same-day GP appointments, high street discounts, discounted hair and beauty treatments, electric car scheme.
• On-site gym & florist (site dependent).
• Access to our In-house Food Hall & Coffee Shops.

ADDITIONAL INFORMATION

• Safer Recruitment: As part of the recruitment process and in line with keeping children safe in education, we will conduct social media checks on shortlisted candidates. Additionally, before commencing employment, all employees undergo safer recruitment checks, including an enhanced DBS.
• Right to Work: Applicants must be authorised to work in the UK. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

As part of our commitment to a fair and inclusive recruitment process, all applications are assessed anonymously and scored solely on the information provided within the application form. To ensure every candidate is considered equally, we are unable to accept CVs.

We're always happy to chat! If you'd like any further information about this role or any part of the application process, please don't hesitate to contact our Recruitment team at . We'd love to hear from you.